AACRAO Consulting Blog

It’s all in the SEMantics

Keeping you ahead of the higher education curve is what we do. That includes providing quick and easy access to critical insight and information you can leverage to make better strategic decisions. Our SEMantics blog shares the latest news about the work our consultants are doing with institutions across the nation and the world, as well as the latest trends and developments that impact you. Read our most recent posts here, or browse through our archive by topic or key word.

Second-year slump: The honeymoon's over

"Institutions typically invest heavily in the first-year experience to promote persistence, yet colleges are also experiencing a pattern of attrition in the second year," observed Althea J. Sterling, Assistant Dean for Student Services at Touro Law Center. "The second year is viewed as a period in which students encounter increasing academic, developmental, and social demands, yet the institution tends to provide less support relative to the first year."

Whole-campus SEM planning

The University of Victoria is in the process of finalizing their strategic enrollment management (SEM) plan, and Jim Dunsdon, Associate Vice-President of Student Affairs, is excited about the way the process has developed and brought the campus together.

3 tips for building the strongest SEM team possible

To achieve organization-wide strategic enrollment management (SEM) plan buy-in, two- and four-year institutions are deploying campus-wide SEM teams. A well-functioning team can greatly increase the chances of your plan’s success.

C&U Journal: "Want to Expand Global Education? Ask the Registrar!"

Dr. Rodney Parks, University Registrar and Assistant to the Provost and Alexander Taylor, a Student Information Systems technician, at Elon University, along with Jesse Parrish, Financial Manager in the Department of Architectural Science at Ryerson University co-authored an article in the August 2018 issue of AACRAO’s College & University Journal. The piece, titled "Want to Expand Global Education? Ask the Registrar!”,

University of Oregon offers first-in-nation virtual campus experience

Traditionally, the campus tour is a powerful recruitment tool -- especially for institutions with unique and beautiful campuses, such as the University of Oregon in the scenic Willamette Valley in Eugene, OR.

SEM as the Tool for Effective Retention Planning

Too often, higher education professionals look to Strategic Enrollment Management (SEM) simply as a recruitment plan. While this perspective overlooks the planning and organizational framework supporting effective SEM work, it also overlooks SEM’s role with successful retention planning.

Get endorsed by AACRAO for competency in SEM

Strategic Enrollment Management Endorsement Program (SEM-EP) director Christopher Tremblay chatted with AACRAO Annual Meeting attendees at his session covering AACRAO’s SEM-EP program. The program is a self-paced professional development program which promotes industry competency and readiness.

Overlooked inefficiencies in Admissions that can impact yield

​All too often institutions focus efforts, strategies, and resources on the front end of the admissions funnel, thinking that the recruitment and marketing emphasis is the greatest factor in yield and although these areas are crucially important, the same attention and allocation of resources must also be applied to the operational and follow-up emphasis, otherwise spending on recruitment and marketing may be for naught.​

Contribute To Your Profession

​There are several opportunities to become more involved in the profession, AACRAO staff shared at an Annual Meeting session on Monday afternoon.

Rethinking Advising For Online Students

Online degree programs bring unique challenges for faculty, staff and students. In a recent article in College & University, Rich Simpson, Registrar for the Online and Professional Studies Division at California Baptist University, calls on colleges and universities to do more to support online students’ success by rethinking advising.