Role: Enrollment Research, Planning, and Effectiveness Lead
Daniel Merian’s higher education background is informed by practice and academic research. In his roles as Enrollment Research, Planning, and Effectiveness Lead and the Director of Enrollment Research and Analysis at the University of Michigan-Dearborn, he has provided in-depth data analyses to the University’s enrollment management and campus leadership teams. Mr. Merian translates big data into actionable reports, predictive models, and recommendations. He develops predictions, measurements, and interprets enrollment trends to help inform data-driven strategic leadership decision making. His research is informed by both his professional higher education experience and his doctoral studies. He is a Ph.D. candidate in the nationally ranked higher education administration doctoral program at Michigan State University.
Mr. Merian has worked at numerous institutional types including private liberal arts, flagship research, and currently at a master’s comprehensive university. He has collaborated on cross-functional university teams charged with developing strategic plans, new merit scholarship programs, financial aid initiatives, enrollment modeling, institutional advancement priorities, and student success initiatives. As an admissions representative, he successfully recruited record-breaking enrollment classes. Currently, as an enrollment researcher, he has provided data analytics that helped to inform the recruitment of some of the largest classes in university history.
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