Conference Workshops
Full-Day Workshops
Sunday, November 8
8:00 a.m. - 5:30 p.m.
S1.102 - Get ‘R Done: Utilizing an Empirical-Based Framework to Improve Student Retention and Graduation Rates at Your Campus
Sunday, 8:00 a.m. - 5:30 p.m.
Fee: $295 (SEM Attendee)/ $420 (Workshop Only)
This workshop is aimed at educational leaders and practitioners from institutions who want to change how they serve students, with the aim of providing more targeted resources at those who ultimately can benefit and persist from specific, institution-based strategies. Participants will leave the workshop with a better foundation of knowledge regarding the reasons for student departure and the role of institutions in ameliorating these issues.
Presenter:
W. Scott Swail, Educational Policy Institute
S1.103 - SEM in the Canadian Context
Sunday, 8:00 a.m. - 5:30 p.m.
Fee: $295 (SEM Attendee)/ $420 (Workshop Only)
Suitable for both emerging and experienced SEM practitioners, this pre-conference workshop will provide an overview of SEM in the context of Canadian postsecondary institutions. Focal points of the workshop will include the key areas of marketing, recruitment, admissions, transfer and assessment, financial aid and awards, registration and scheduling, student and academic supports and services, and accountability, measurements and benchmarking. Join us to engage in discussions of best practices and future issues in Canadian Strategic Enrolment Management.
Presenters:
Asa Kachan, Dalhousie University
Stefanie Ivan, Grant MacEwan College
S1. 104 - The Core Concepts of SEM : Four-Year Institutions
Sunday, 8:00 a.m. - 5:30 p.m.
Fee: $295 (SEM Attendee)/ $420 (Workshop Only)
This introductory workshop will provide an overview of the concepts and strategies that define successful SEM organizations. Participants will expand their understanding of SEM and take away action plans for achieving enrollment goals upon their return to campus. Whether you are new to SEM or seeking a refresher course, this workshop is the ideal preparation for an outstanding conference.
Presenters:
Shani Lenore, Maryville University of Saint Louis
Stanley Henderson , University of Michigan-Dearborn
S1.106 - The Core Concepts of SEM : Two-Year Institutions
Sunday, 8:00 a.m. - 5:30 p.m.
Fee: $295 (SEM Attendee)/ $420 (Workshop Only)
This introductory workshop will provide an overview of the concepts and strategies that define successful SEM organizations, with a particular emphasis on the needs of two-year institutions. Participants will expand their understanding of SEM and take away action plans for achieving enrollment goals upon their return to campus. Whether you are new to SEM or seeking a refresher course, this workshop is the ideal preparation for an outstanding conference.
Presenters:
Christine Kerlin, Everett Community College
Wendy Kilgore, Colorado Community College System
Half-Day Workshops
Sunday, November 8
8:00 a.m. – 12:00 p.m.
S2.108 - SEM and Transfers: Enabling Student Swirl
Sunday, 8:00 a.m. - 12:00 p.m.
Fee: $160 (SEM Attendee)/ $235 (Workshop Only)
College enrollment patterns are more complex than ever, as students “swirl” among their various educational options. This workshop will discuss strategies for managing the transfer and swirl processes as part of a SEM approach, including innovative partnerships between two- and four-year institutions.
Presenters:
Alicia Moore, Central Oregon Community College
Bruce Clemetsen, Linn-Benton Community College
Lee Furbeck, University of Kansas Main Campus
S2.115 - Graduate SEM and the Bologna Process
Sunday, 8:00 a.m. - 12:00 p.m.
Fee: $160 (SEM Attendee)/ $235 (Workshop Only)
This workshop will explore the application of SEM principles to enhance graduate enrollment from the student and program perspective, including coordination with the Bologna Process to attract international students. The Bologna Process has several implications for graduate enrollment management. This workshop explores the more commonly known issues of three-year degrees, diploma supplements, and determination of a student's preparation for graduate work. It also examines the opportunities Bologna presents for joint/dual degrees, recruitment of master's students, and expansion of three-year degrees worldwide and their implications for enrollment management.
Presenter:
Diana Carlin, University of Kansas
Half-Day Workshops
Sunday, November 8
1:30 p.m. – 5:30 p.m.
S3.107 - Leveraging Financial Aid to Optimize Enrollment
Sunday, 1:30 p.m. - 5:30 p.m.
Fee: $160 (SEM Attendee)/ $235 (Workshop Only)
Financial aid, used effectively, can be one of the many powerful tools to optimize enrollment. This workshop will provide an overview of the concepts and methods of gathering and assessing institutional data with practical examples of leveraging. The workshop will also cover issues of data assembly, cleaning and coding, tools to assess financial aid effectiveness, and strategies for institutional aid assignment to meet institutional enrollment goals. While the concepts presented can be applied in any national system, this session will utilize information from the United States federal financial aid programs.
Presenters:
Heidi Granger, College of the Desert
Thomas Green, AACRAO Consulting
S3.112 - Social Networks and Student Enrollment
Sunday, 1:30 p.m. - 5:30 p.m.
Fee: $160 (SEM Attendee)/ $235 (Workshop Only)
Faster than a speeding tweet, social networking is changing the way prospective students talk, share information, and socialize. How do social networking platforms like Twitter, Facebook, Hulu, Quibblo, and others influence your student audience, and how does your institution's communications and marketing effort stack up? This session will catch you up on the latest in social media and offer new, creative, and cost-effective approaches that you can quickly and easily implement.
Presenter:
Andrew Careaga , Missouri University of Science and Technology