Featured Speakers
Shirley Reed
President, South Texas College
Opening Plenary Speaker
Monday, November 17 | 8:30 a.m. - 9:45 a.m.
Upon appointment as the founding president of South Texas College (STC), Dr. Shirley A. Reed articulated her bold vision to establish a community college to serve 20,000 students in the underserved region of deep south Texas along the U.S.-Mexico border. Under her leadership, STC has outpaced all enrollment projections to become a nationally recognized world-class college with over 20,000 students on five campuses in 15 short years. Her success has inspired a new vision of serving over 40,000 students by the year 2020.
STC is consistently ranked at the top of the "100 associate degree producers" and has been recognized as the third fastest growing community college in the nation by Community College Week. These successes and accolades were instrumental in STC being named the recipient of the 2008 MetLife Foundation Community College Excellence Award.
Reed has received numerous local and regional honors including Border Texan of the Year, McAllen's Woman of the Year, Zonta International's "Shining Star Award" for her leadership in education, the honoree for the Rio Grande Valley Chapter of the Muscular Dystrophy Association's "A Night at the Oscars," recipient of the Daughters of the American Revolution's "Americanism Medal," and a 2008 Texas Women's Hall of Fame Nominee.
Her academic leadership includes serving on the American Association of Community Colleges Presidents' Academy Executive Committee; the Association's Commission on Academic, Student and Community Development; and several advisory committees for the Texas Higher Education Coordinating Board and the Texas Association of Community Colleges.
James H. Johnson, Jr.
Professor of Management, The University of North Carolina at Chapel Hill
Breakfast Presentation
Tuesday, November 18 | 7:30 a.m. - 8:45 a.m.
James H. Johnson, Jr. is the William Rand Kenan, Jr. Distinguished Professor of Management at the University of North Carolina at Chapel Hill. He holds degrees from North Carolina Central University (B.S., 1975), the University of Wisconsin at Madison (M.S., 1977), and Michigan State University (Ph.D., 1980).
Selected by Fast Company magazine (September 2000) as one of the "17 ... brightest thinkers and doers in the new world of work," Johnson's current research and consulting activities focus on the workforce and workplace implications of post-1990 demographic changes in the U.S; and on how to create highly competitive and sustainable business enterprises and communities in the current era of economic uncertainty and global insecurity. His research on these and related topics has been widely cited in a number of national media outlets, including the New York Times, Los Angeles Times, Wall Street Journal, Washington Post, Detroit Free Press, Newsweek, Time Magazine, U.S. News and World Report, and Business Week. He has also appeared on a number of national television shows, including The Today Show on NBC, CNN Headline News, the CBS Evening News , ABC Nightly News , Sunday Morning on CBS, Inside Politics on CNN , and This Week in Review on NBC.
Prior to joining the UNC-CH faculty, Johnson was a professor at the University of California, Los Angeles, where he spent the first twelve years of his professional career.
Don Hossler
Professor of Educational Leadership & Policy Studies and Director of the Project on Academic Success, Indiana University Bloomington
Luncheon Presentation
Tuesday, November 18 | 12:30 p.m. - 2:00 p.m.
Don Hossler is a Professor of Educational Leadership & Policy Studies and Director of the Project on Academic Success at Indiana University Bloomington. He is also the Coordinator of the Higher Education and Student Affairs graduate programs. Hossler has served as the Vice Chancellor for Enrollment Services for Indiana University Bloomington, and as the Associate Vice President for Enrollment Services for the seven campuses of the Indiana University system, the Executive Associate Dean for the School of Education, and Chair of the Department of Educational Leadership & Policy Studies. His areas of specialization include: college choice, student persistence, student financial aid policy, and enrollment management.
Hossler has consulted with more than 45 colleges, universities, and related educational organizations including: The College Board, Educational Testing Service, the University of Cincinnati, Inter-American University of Puerto Rico, the Pew Charitable Trust, the University of Missouri, Colorado State University, the University of Alabama, and the General Accounting Office of the United States Government. He has presented more than 130 scholarly papers and invited lectures in the United States, Canada, China, and Russia on the topics of student college choice, student persistence, student financial aid policy, and higher education finance. Hossler conducted research and served as an expert witness in the Knight vs. Alabama desegregation case. He has lived in Russia and conducted research on the reform of higher education in Russia and countries of the former Soviet Union.
Hossler is currently directing funded projects of The College Board, the Lumina Foundation for Education, and the Spencer Foundation focusing on student success and persistence. He is the author, or co-author, of 12 books and monographs and more than 65 articles and book chapters including his most recent book, Incentive-Based Budgeting Systems in Public Universities, published by Edward Elgar. Hossler has received national awards for his research and scholarship from the American College Personnel Association and the National Association of Student Personnel Administrators.
Matthew Quirk
Staff Editor, The Atlantic
Luncheon Presentation
Tuesday, November 18 | 12:30 p.m. - 2:00 p.m.
Matthew Quirk is a staff editor at The Atlantic, where he writes about education, immigration, and a variety of other subjects. His work has also appeared in US News and World Report, National Journal, and The Washington Post. His 2005 Atlantic article "The Best Class Money Can Buy" examined ethical dilemmas in enrollment management and financial aid packaging and he has since spoken nationally on the topic. He graduated from Harvard College with a degree in history and literature in 2003.
Lloyd Thacker
Executive Director, The Education Conservancy
Luncheon Presentation
Tuesday, November 18 | 12:30 p.m. - 2:00 p.m.
After nearly 28 years in the college admission and college counseling professions, Lloyd Thacker left his counseling job to edit and publish a book, College Unranked, and to establish a non-profit organization, The Education Conservancy (www.educationconservancy.org). As EC's executive director, he works to align admission practices with educational principles by advocating "studenthood" and addressing the pernicious effects of commercially-driven admission practices. Thacker is orchestrating nationwide efforts among college presidents, trustees, foundations, admission deans, students, parents, and high schools — constituents that benefit from and support the EC. Coverage of the EC's work and Thacker's writings have been featured in major national media including newspapers, radio, and television.
David H. Kalsbeek
SeniorVice President for Enrollment Management and Marketing, DePaul University
Closing Plenary Speaker
Wednesday, November 19 | 11:00 a.m. - 12:00 p.m.
David H. Kalsbeek serves as Senior Vice President for Enrollment Management and Marketing at DePaul University in Chicago, Illinois. In that capacity he leads the marketing and enrollment development strategies for the nation's largest Catholic university enrolling 23,000 students in nine colleges and six campuses throughout the greater Chicago region. His responsibilities at DePaul encompass enrollment management, career services and employer relations, university and media relations, marketing communications, and institutional planning and research.
A leader in enrollment management in American higher education for over 20 years, the innovative models he has developed at DePaul have been highlighted by CASE, by The Association of Governing Boards, by The American Marketing Association, by AACRAO, and by other professional associations as examples of best practices in the field of enrollment management and marketing. He has given over 110 professional presentations, authored 18 publications including chapters in 7 books on higher education administration, and consulted with over 40 institutions and associations.
Prior to joining DePaul in 1997, Kalsbeek served as the senior enrollment management administrator at Xavier University and before that at Saint Louis University. He holds a Ph.D. in public policy analysis from Saint Louis University.
Bob Bontrager
Director, SEM Conference and AACRAO Consulting (AC)
Bob Bontrager has 25 years of experience in enrollment management at small private and large public institutions. His areas of expertise include creating successful enrollment management organizations, strategic planning, recruitment strategy, orientation, financial aid, marketing, and net revenue strategies. In addition to directing the SEM Conference, Bontrager is Director of AACRAO Consulting, providing leadership to a cadre of 25 consultants as they help colleges and universities achieve leading-edge improvements in strategic enrollment management, student service, and institutional effectiveness.
At Oregon State University, his leadership resulted in a 40% increase in enrollment, including increases in the academic and diversity profile of the student body. He also developed the Degree Partnership Program, promoting baccalaureate degree completion among disadvantaged students through joint admission and concurrent enrollment at Oregon State and community colleges. Bontrager has also provided leadership in the use of noncognitive variables in admission and scholarship decisions, with Oregon State emerging as a national leader in using these variables to more accurately assess student potential and enhance retention.
Susan Gottheil
Preconference Workshop
Sunday, November 16 | 8:00 a.m. — 5:30 p.m.
"Enrollment or Enrolment: Implementing SEM in the Canadian Context"
Susan Gottheil has 28 years of leadership experience in the Canadian postsecondary sector. Gottheil spent 10 years teaching in a Quebec Cégep (community college) before moving into administrative positions at Carleton University in Ottawa working as Equity Coordinator, Assistant Vice President (Student and Academic Services), and Associate Vice President (Enrollment Management). For the past year she has served as Associate Vice President of Enrollment Management and Registrar at Mt. Royal College ( Alberta ), where she led an enrollment planning effort that resulted in a 15% increase in enrollment for Fall 2007.
Her expertise includes institutional strategic planning, business process and policy reviews, integrated marketing and communications, and employment and educational equity (including working with Aboriginal communities). She has inspired, managed, and led cross-functional staff and faculty teams to dramatically increase student enrollment and retention, improve student service delivery and student support programs, and enhance student success at each of the institutions she has worked with. Gottheil co-organized the first Canadian SEM Summit last April with Clayton Smith of the University of Windsor.
Tom Green
Preconference Workshop
Sunday, November 16 | 1:30 p.m. — 5:30 p.m.
"Expanding Your Repertoire: Leveraging Financial Aid to Optimize Enrollment"
Tom Green has led enrollment management efforts for six universities and consulted for both public and private institutions for more than 20 years. His areas of expertise include best practices in recruitment strategy, financial aid process and leveraging of institutional aid, customer service, and one-stop shop implementations and evaluations. Most recently, Green served as Vice President for Enrollment Management at Eastern Michigan University. Previously he held the position of Associate Vice President for Enrollment Services at Seton Hall University, which included admission, bursar, financial aid and registrar offices in a one-stop service center. During his tenure there, enrollment of new students grew by 12% to an impacted level, while SAT scores rose by over 65 points. He has also headed academic advising and adult re-entry centers in addition to admission, registrar and financial aid operations at Newman University, resulting in increases of the freshman class of 54% and net revenue increases of 95%.
Green served as an IBM Best Practices partner, chaired the financial aid and enrollment management and retention committees for AACRAO, and has been a speaker at numerous national enrollment meetings and conferences. He holds a Ph.D. in educational leadership, management and policy from Seton Hall University.
Stanley E. Henderson
Preconference Workshop
Sunday, November 16 | 8:00 a.m. — 5:30 p.m.
"The Core Concepts of SEM: Four-Year Institutions"
Stanley E. Henderson is Vice Chancellor for Enrollment Management and Student Life at the University of Michigan-Dearborn. Prior to coming to U of M-Dearborn in 2005, he held director, associate vice president, and associate provost positions at Wichita State University, Western Michigan University, University of Cincinnati, and University of Illinois at Urbana-Champaign.
Henderson was AACRAO's first Vice President for Enrollment Management, Admissions, and Financial Aid and was a co-developer of the Strategic Enrollment Management Conference. He served on AACRAO's Board of Directors for six years and was President from 1995-96. Henderson is Chair of the Planning Committee for AACRAO's 2010 Centennial, and in 2007, he received AACRAO's Distinguished Service Award.
He co-edited Handbook for the Admissions Profession and wrote what is considered the definitive history of enrollment management, "On the Brink of a Profession," in The Strategic Enrollment Management Revolution. Among his recent contributions to the enrollment management discipline is a focus on the importance of the academic context in determining enrollment policy and practice and a new look at admissions in enrollment management, featured in the The College Admissions Officer's Guide.
Christine Kerlin
Preconference Workshop
Sunday, November 16 | 8:00 a.m. — 5:30 p.m.
"The Core Concepts of SEM: Two-Year Institutions"
Christine Kerlin is currently the Vice President for Enrollment Management and Interim Executive Director of the University Center at Everett Community College. Prior to arriving at Everett in 1996, Kerlin served as Director of Admissions and Records at Central Oregon Community College and as the Director of Admissions at The Evergreen State College.
She is active in AACRAO, Past President of PACRAO, and Past Chair of NAFSA Region One. Kerlin serves as a consultant with AACRAO Consulting (AC), and has chaired AACRAO's Nominations & Elections Committee (2005-2006), chaired AACRAO's Task Force 2000, and co-facilitated AACRAO's Introduction to Enrollment Management workshops. She has authored chapters in a variety of publications, including the following AACRAO releases: The AACRAO International Guide: A Resource for International Education Professionals; Essentials of Enrollment Management: Cases from the Field; The Registrar's Guide: Evolving Best Practices in Records and Registration; and The College Admissions Officer's Guide.
Wendy Kilgore
Preconference Workshop
Sunday, November 16 | 8:00 a.m. — 5:30 p.m.
"The Core Concepts of SEM: Two-Year Institutions"
Wendy Kilgore is Dean of Enrollment Services for the Colorado Community College System. She served previously as Director of Admissions and Registrar at the Pima Community College District in Tucson, Arizona, as Director of Enrollment Services at Pima, and as Regional Coordinator for Undergraduate Admissions for Arizona State University. Her wide-ranging experience includes recruitment, admissions processing, financial aid, academic advising, student records management, systems implementation, business practice improvements, and building system-wide collaboration to support enrollment efforts.
Kilgore is active professionally at the state and regional levels, having presented often at enrollment management and student affairs conferences. She earned her Ph.D. in higher education from the University of Arizona, and holds M.Ed. and B.S. degrees from Arizona State University.
Philomena Mantella
Preconference Workshop
Sunday, November 16 | 8:00 a.m. — 12:00 p.m.
"Building and Analyzing an Effective Enrollment Marketing Communication Strategy"
Philomena Mantella has served as Senior Vice President for Enrollment Management and Student Affairs at Northeastern University since March 2002. Mantella is a graduate of Syracuse University, where she earned her B.S. and M.S.W., and of Michigan State, where she earned her Ph.D. in educational administration.
Mantella's background includes broad experience in virtually every area of enrollment management and student services. She previously served as Executive Vice President of Enrollment Management and Student Life at Pace University in New York, as the Senior Enrollment Manager at Fairleigh Dickinson University, Vice President for Student Affairs at SUNY College of Optometry, and at Ferris State University, Mantella served as the Associate Dean of Enrollment Services.
James L. Maraviglia
Preconference Workshop
Sunday, November 16 | 1:30 p.m. — 5:30 p.m.
"Taking SEM Online"
James Maraviglia has been actively involved in admissions and recruitment for the past 31 years. He was appointed Assistant Vice President for Admissions, Recruitment, and Financial Aid at California Polytechnic State University, San Luis Obispo (Cal Poly) in 2002 after serving as the Executive Director of Admissions and Recruitment from 1993. He joined Cal Poly as the Director of Admissions in 1991.
Prior to his tenure at Cal Poly, Maraviglia was the Director of Admissions and High School College Relations at Central Washington University from 1984 until 1991. He has also worked in admissions at Triton Community College, Chicago State University, and started his career in admissions as a student intern at Elmhurst College.
He has won a series of awards from a number of professional associations for initiatives his unit has brought to the profession. He helped launch the first electronic application, electronic view book, CD-ROM prospectus, and was one of the earliest innovators of electronic customer relations support systems. He has also written numerous papers on enrollment planning, admissions, recruitment, and re-engineering the workplace through technology and now serves as a professional consultant to a number of institutions interested in implementing similar solutions for their enrollment initiatives.
Steven Perry
Preconference Workshop
Sunday, November 16 | 8:00 a.m. — 12:00 p.m.
"Utilizing Student Outcomes and Other Institutional Assessment Data to Drive an Enrollment Management Initiative"
Steven Perry is Vice President for Student Development at the State University of New York College at Oneonta, overseeing a division spanning more than 20 functional areas encompassing student life and enrollment services, and nearly 200 employees. He has served on the faculty of SEM XI, SEM XIV, and SEM XVI, and has presented nationally. He is the recipient of a State University of New York Chancellor's Award for Excellence in Professional Service and currently serves as Past President of the SUNY Council of Chief Student Affairs Officers.
Perry has 30 years of experience in student affairs. Prior to his appointment as Vice President, he served as Associate Vice President, Interim Director of Admissions, and Director of Career Development and Academic Advising. He has been responsible for building an enrollment management culture within student affairs, and providing leadership and data to shape a campus culture that supports an enrollment management/student affairs partnership.
Clayton Smith
Preconference Workshop
Sunday, November 16 | 8:00 a.m. — 5:30 p.m.
"Enrollment or Enrolment: Implementing SEM in the Canadian Context"
Clayton Smith is Vice-Provost, Students and Registrar at the University of Windsor, where he coordinates a wide array of student and academic services in a learning-centered environment. Prior to becoming Vice-Provost, he held senior enrollment management positions at the State University of New York College of Agriculture and Technology at Cobleskill, Tallahassee Community College in Florida, and the University of Maine at Augusta.
Smith's enrollment management experience includes positions encompassing admissions, advisement, enrollment management, international student affairs, marketing, orientation, records, registration, scholarships and awards, student recruitment, and student retention at a variety of public higher education institutions–large and small, residential and commuter, rural and urban, two-year and four-year–in Maine, Florida, New York, and Ontario. He has successfully led institutions through the development and implementation of strategic enrollment management plans, and participated in the development of institutional and inter-institutional strategic plans.
Comparative enrollment management is the current focus of Smith's research. Working with a colleague in Western Canada, he has led a conversation in both Canada and the U.S. on the distinctive qualities of enrollment management in both countries and emphasized how enrollment managers on both sides of the border can learn from each other. He also manages a Web site (www.uwindsor.ca/sem) that serves as a resource library on strategic enrollment management for Canadians.
Smith holds a B.A. in political science from the University of Southern Maine, an M.A. in political science from Drew University, an M.P.A. in public administration from the University of Maine, and an Ed.D. in higher education from Florida State University.
Roger Sullivan
Preconference Workshop
Sunday, November 16 | 8:00 a.m. — 12:00 p.m.
"Utilizing Student Outcomes and Other Institutional Assessment Data to Drive an Enrollment Management Initiative"
Roger Sullivan is Associate Vice President for Enrollment Management at the State University of New York College at Oneonta, overseeing its enrollment service areas.
He has served on the faculty of SEM XI, SEM XIV, and SEM XVI. In addition, he has presented nationally on a variety of enrollment management topics and is the recipient of a State University of New York Chancellor's Award for Excellence in Professional Service. He is also a past President of the New York State Transfer and Articulation Association.
Sullivan has 30 years of experience in admissions, student development, and enrollment management; his work has focused on the development of partnerships between the areas of enrollment management and student life that support student recruitment and increase undergraduate student satisfaction. At SUNY Oneonta, Sullivan's work this past decade has contributed to significant increases in prospective student application numbers and student profile, as well as student diversity, retention, and enrollment gains achieved by the college.
Ronné Patrick Turner
Preconference Workshop
Sunday, November 16 | 8:00 a.m. — 12:00 p.m.
"Building and Analyzing an Effective Enrollment Marketing Communication Strategy"
Ronné Patrick Turner has served as the Dean of Admissions and New Student & Family Services at Northeastern University since 2001 and oversees undergraduate admission, new student orientation, parent programs, the international student and scholar institute, and admission marketing and communications. Prior to arriving at Northeastern, Turner worked in undergraduate admissions at the University of Maryland, College Park (1988 -2001) and at The Johns Hopkins University (1986-1988). While at Maryland, she directed the undergraduate marketing efforts and managed the freshman admission and recruitment process. Turner is involved in a number of professional organizations including the National Association for College Admission Counseling and The College Board. She currently serves on The College Board's Guidance and Admission Assembly and the New England Regional Council.
Turner received her M.A. in social foundations of education from the Department of Education Policy and Planning at The University of Maryland and a B.A. in social and behavioral sciences from The Johns Hopkins University.
Amanda Yale
Preconference Workshop
Sunday, November 16 | 8:00 a.m. — 5:30 p.m.
"The Core Concepts of SEM: Four-Year Institutions"
With 25 years in higher education, Dr. Amanda Yale serves as the Associate Provost for Enrollment Services at Slippery Rock University of Pennsylvania. Her areas of responsibility include undergraduate and graduate admissions, orientation, financial aid, academic records and summer school, retention services, academic services (academic advisement, first-year seminar, learning communities, tutoring, supplemental instruction, EOP and TRIO programs, and developmental coursework), career services, and services for students with disabilities.
She has spent about two-thirds of her tenure in higher education working as a faculty member with first-year programs and academic advisement services. As a leader in enrollment management, she guides a division focused on improving student learning and success through a process of considering best practices for recruiting and retaining students at the university. Yale has presented nationally on issues related to first-year advisement, first-year transition, early-alert and intervention services, freshman seminar professional development, learning communities, academic support services for at-risk students, orientation programming, strategic enrollment management planning, and leading an enrollment management division. She piloted several initiatives that produced national awards and recognitions for exemplary programs and services related to marketing and recruitment initiatives, retention programming, first year initiatives, and academic advisement for Slippery Rock University. Yale has served as a consultant in these areas for many higher education institutions.
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