Workshops
Sunday, October 28, 1:00 p.m. - 5:00 p.m.
Fee: $150 (conference registrants); $225 (workshop only)
A Budgetary Perspective on SEM: Shaping the Financial Future
Sunday, 1:00 p.m. - 5:00 p.m.
This nuts-and-bolts session examines the critical interplay of enrollment management strategies with long-term academic program, support service, and facility plans at the institutional and school levels. Issues to be addressed in this workshop include an examination of the varied roles of financial aid and net revenue generation from enrollments; the financial structures of colleges and universities; how long-range enrollment forecasts impact institutional plans (and not only at “tuition-dependent” institutions); effectively communicating enrollment strategies to financial and academic administration colleagues; and implementation steps for your campus.
Presenter:
Gil Brown, AACRAO Consulting (AC)
Supplemental Instruction (SI): An Essential Ingredient for Enrollment Management
Sunday, 1:00 p.m. - 5:00 p.m.
Supplemental Instruction (SI) is an exemplary academic support program that utilizes a peer-assisted study model to target historically difficult courses in order to enhance student learning, bolster retention, and improve student graduation rates. As the college-bound student market changes, innovative strategies for promoting student success will need to be emphasized. SI is a tool that has proven benefits for students, faculty, and institutions of higher education.
Presenters:
Glen Jacobs, University of Missouri–Kansas City
Lynda Plamann, University of Missouri–Kansas City
Melvin Tyler, University of Missouri–Kansas City
The Core Concepts of SEM: Four-Year Institutions
Sunday, 1:00 p.m. - 5:00 p.m.
This introductory workshop will provide an overview of the concepts and strategies that define successful SEM organizations. Participants will expand their understanding of SEM and take away action plans for achieving enrollment goals upon their return to campus. Whether you are new to SEM or seeking a refresher course, this workshop is the ideal preparation for an outstanding conference.
Presenters:
Amanda Yale, Slippery Rock University of Pennsylvania
Stanley Henderson, University of Michigan-Dearborn
Community College Track
The Core Concepts of SEM: Two-Year Institutions
Sunday, 1:00 p.m. - 5:00 p.m.
This introductory workshop will provide an overview of the concepts and strategies that define successful SEM organizations, with a particular emphasis on the needs of two-year institutions. Participants will expand their understanding of SEM and take away action plans for achieving enrollment goals upon their return to campus. Whether you are new to SEM or seeking a refresher course, this workshop is the ideal preparation for an outstanding conference.
Presenters:
Christine Kerlin, Everett Community College
Leonard Mancini, Anne Arundel Community College
Workshops
Monday, October 29, 8:30 a.m. - 12:00 p.m.
Fee: $150 (conference registrants); $225 (workshop only)
Enrollment or Enrolment: Implementing SEM in the Canadian Context
Monday, 8:30 a.m. - 12:00 p.m.
This workshop explores the emergence of SEM in Canada and how its application has both replicated and differed from practices in U.S.-based institutions. Best practices will be shared and participants will have an opportunity for dialogue and discussion of emerging issues in the Canadian postsecondary context.
Presenters:
Clayton Smith, University of Windsor
Susan Gottheil, Mount Royal College
Community College Track
Retaining Community College Students: New Strategies for Student Success
Monday, 8:30 a.m. - 12:00 p.m.
As open-door institutions that seek to promote access, many community colleges' practices have inadvertently contributed to student procrastination. Student success data led South Texas College to abandon its mode of operation. As a result, the institution has embraced student accountability and raised awareness of student expectations while increasing enrollment and retention rates.
Presenters:
Kimberly McKay, South Texas College
Paul Hernandez, South Texas College
William Serrata, South Texas College
The Next Challenge of SEM: Communicating in an Online Society
Monday, 8:30 a.m. - 12:00 p.m.
New broadcast channels—cell phones, video games, blogs, RSS feeds, podcasts, vodcasts, text messaging, social networks, and virtual communities—have forever changed communication, forcing marketers to abandon traditional marketing strategies in lieu of new ones including user-generated content. The presenters will share their research in this area.
Presenters:
Craig Westman, Ferris State University
Penny Bouman, Ferris State University
Thriving in a Highly Competitive Environment: Outcome-Oriented Operations
Monday, 8:30 a.m. - 12:00 p.m.
Outcome-Oriented Operations (Tri-O) is a management operating system developed at the University of Minnesota-Twin Cities. Tri-O enables an office or program to identify and achieve specific measurable outcomes. Tri-O was implemented in the University's Office of Undergraduate Admissions with significant success.
Presenter:
Wayne Sigler, University of Minnesota-Twin Cities
Understanding Assessment and Research in Enrollment Management
Monday, 8:30 a.m. - 12:00 p.m.
The competitive nature of college admissions and an increasing pressure to meet enrollment targets has challenged enrollment management practitioners to acquire a sophisticated skill set with regard to assessment and research. Gain a better understanding of the theoretical frameworks, research practices , and statistical techniques commonly used in enrollment management.
Presenters:
Luke Schultheis, Monroe College
Suzanne Espinoza, University of Nevada , Las Vegas