Featured Speakers
Martha Piper, Global Educator and former President, University of British Columbia
Opening Plenary
Monday, October 29 • 1:30 p.m. - 3:00 p.m.
"Solving the Puzzle of Student Success"
Martha Piper is a leader in education and past president of one of Canada 's largest and most prestigious research universities. Known for her tenacity and tremendous interpersonal skills, Piper shaped the University of British Columbia into a leading research facility and economic powerhouse for the province of BC . She laid out a clear vision for the university that focused on developing global citizens, and succeeded in establishing UBC as an international leader in education, community involvement, and research.
During her ten years at UBC, Piper encouraged the university to reach beyond its traditional boundaries. She developed key strategic relationships to enhance the university and brought in new investment for research and education. Piper's ability to articulate her vision sets her apart on the platform. She is engaging and thoughtful and one of the most influential and charismatic leaders in the Canadian academic community.
Dick Hardt, Founder & CEO, Sxip Identity
Breakfast Presentation
Tuesday, October 30 • 7:30 a.m. - 8:45 a.m.
"Identity 2.0"
A visionary in security, identity, and open source software for the Web, Dick Hardt has been active in technology development for over two decades. Hardt is a co-author of the OpenID 2.0 specification, an emerging protocol for user-centric digital identity for the Internet.
His most recent venture, Sxip Identity, is the market leader in Identity 2.0, an Internet-scale approach to identity and access management that is simple, secure, and open. Sxip provides on-demand identity management solutions for the enterprise, and user-centric solutions that securely automate the exchange of identity data online.
Prior to Sxip, Hardt founded ActiveState, which under his leadership as CEO, became a leader in development tools for open source programming languages and enterprise anti-spam software. In 2003, ActiveState was acquired by Sophos, a U.K.-based security company.
Lynette Cook Francis, Assistant Vice Provost for Student Affairs, University of Arizona
Luncheon Presentation
Tuesday, October 30 • 12:30 p.m. - 2:00 p.m.
"Not Your Mama's Multiculturalism: Recruiting and Retaining Today's Generation of Diverse Students"
Lynette Cook Francis is the Assistant Vice Provost for Student Affairs at the University of Arizona . For several years, she was the Assistant Vice President for Multicultural Affairs and Student Success, where she worked to transition multicultural student services from a social to an academic success model, resulting in a marked increase in minority student retention. These successes were featured in Hispanic Outlook in Education, which distinguished the University of Arizona for having one of the highest retention rates in the country for Hispanic students.
An educator for over 20 years, Francis has worked in community college, liberal arts, and public research-intensive institutions in positions varying from researcher to faculty to administrator. As the co-chair of the University of Arizona 's Retention Group, her team won the 2005 Best Practices Award from the Consortium for Student Retention Data Exchange (CSDRE) for its strategic plan for retention. Francis regularly presents nationally and internationally on the subjects of millennial students, student retention, and implementing curricular change in higher education.
Rushworth Kidder, President of the Institute for Global Ethics and author of Moral Courage and How Good People Make Tough Choices
Closing Plenary
Wednesday, October 31 • 11:00 a.m. – 12:00 p.m.
The tools Dr. Rush Kidder provides help people challenged by situations with no easy answers see through the complexities and moral dilemmas to make the best decision.
Rush Kidder's calling is to help people make better, more ethical decisions in every aspect of life. Through his lively, compelling, real-life stories, he illustrates the fact that our toughest choices are not matters of right versus wrong but of right versus right. Using a robust, straightforward framework for discussing ethics, he brings an uncommon clarity to the complexities of ethical decision-making. In books, lectures, seminars, and frequent news commentary, he gives us a common language and a methodology for analyzing situations where two values are in conflict. The goal is to develop Ethical Fitness ®–a term so particular that he has had to have it registered.
Kidder's seminal 1995 book, How Good People Make Tough Choices , provides practical tools for tough decision-making. President Jimmy Carter described the book as "a thought-provoking guide to enlightened and progressive personal behavior," and former Xerox CEO and Chairman David T. Kearns called it "a prescription important to everyone's well-being." Of an earlier book, Shared Values for a Troubled World: Conversations with Men and Women of Conscience , Bill Moyers wrote, "only Rush Kidder would have made this odyssey, and only Rush Kidder could have returned with such a valuable cargo of insights." In Moral Courage (2005), Kidder discusses moral courage as the bridge between talking ethics and doing ethics. Describing this book, David Abshire, former US Ambassador to NATO, writes that "Character is tested in moral dilemmas, and Rush Kidder brilliantly deals with the perilous pathways where moral courage is absolutely required." The Library Journal noted that "Kidder links sophisticated theory and research with colorful, sometimes gripping examples of people displaying the 'courage to be moral' . . . . This book, like one candle in the darkness, belongs in every place of learning – and every library."
Dr. Kidder has worked for more than seventeen years to refine his guidelines for ethical decision-making through his Institute for Global Ethics, a non-profit, non-partisan think-tank headquartered in Camden, Maine. Through extensive, around-the-world, research-based interviews, surveys, and focus groups, the Institute is finding that, despite different cultures, religions, and political systems, people worldwide tend to agree on five core, shared values: honesty, responsibility, respect, fairness, and compassion.
Through its offices in Maine, New York, London, and Vancouver, the Institute has developed ethics training programs for corporations, nonprofits, government entities, and even prisons. It also runs an active character education program focused on secondary schools. Global corporations are now using its computer-based ethics modules for broad-based employee training, and U.S. citizens continue to use the Institute's field guide to clean campaigns to help raise the ethical standards of political campaigning. With funding from the W. K. Kellogg Foundation, the Institute is developing sophisticated evaluation vehiclesfor assessing the ethical progress of individuals and organizations.
Prior to founding the Institute, Dr. Kidder was an award-winning senior columnist and foreign correspondent for The Christian Science Monitor . A graduate of Amherst College with a Ph.D. from Columbia University, he continues to write weekly commentaries for Ethics Newsline®, the premier online source for news and information on ethics and current events, published by the Institute and circulating to subscribers in more than 120 countries. He also places op-ed pieces in such periodicals as the Los Angeles Times, the Chicago Tribune, and The Boston Globe.
Dr. Kidder is a gifted and engaging public speaker, with a journalist's practiced eye for tailoring his speeches to address what audiences want to know. A sampling of his speech topics include "Moral Courage: The Guts of a Tough Decision;" "Building Cultures of Integrity;" and "Surviving Moral Meltdowns–How Technology Leverages Our Ethics."
Selected Institute clients whom Kidder has personally addressed include Accenture, BD, Charles Schwab, Ford Motor Company, L. L. Bean, Northrop-Grumman, Omnicom, Shell International, KPMG (United Kingdom), MetLife Auto and Home, The J. M. Smucker Company, PepsiCo, S. C. Johnson, The St. Paul Companies, and UNUM/Provident; the Federal Executive Institute, the United States Coast Guard and the United States Naval Academy; Amherst College, the Illinois Community College System, and the British Columbia School Superintendents Association, and the Real Estate Institute of New York University; and the Council on Foundations, The Chautauqua Institution, The Conference Board, The Insurance Institutes of America, the National Association of Independent Schools, the National Conference of State Legislatures, the North Carolina Department of Corrections, and Leadership Greater Hartford.
Featured Speakers
Penny Bouman
Preconference Workshop • Monday, October 29 • 8:30 a.m. – 12:00 p.m.
“The Next Challenge of SEM: Communicating in an Online Society”
As Manager of Enrollment Publications and Communications at Ferris State University, Penny Bouman researches topics pertinent to strategic enrollment management, supervises the university's electronic communication delivery system that engages prospective audiences in multifaceted dialogues with the institution, and writes and edits for electronic and hard copy enrollment management publications. She is also a frequent speaker at national conferences including the American Marketing Association's Annual Symposium for the Marketing of Higher Education, ACT's Enrollment Planners Conference, Campus Technology, National Association for College Admission Counseling's (NACAC) Annual Conference, and several AACRAO venues. Bouman is co-author and co-editor of two AACRAO publications: AACRAO's Basic Guide to Enrollment Management and Gamers Go to College , as well as The Next SEM Challenge: Communicating in an Online Society, scheduled for release at SEM XVII. She holds a bachelor's degree in technical and professional communication and a master's degree in career and technical education, both of which she earned at Ferris State.
Gil Brown
Preconference Workshop • Sunday, October 28 • 1:00 p.m. – 5:00 p.m.
“A Budgetary Perspective on SEM: Shaping the Financial Future”
Gil Brown is the Director of Budget & Financial Planning at George Mason University and a Senior Consultant with AACRAO Consulting Services (ACS). Brown has previously served as budget director at Rice University , Georgetown University , and Oregon State University . For five years, Brown conducted workshops on strategic budgeting for the National Association of College and University Business Officers (NACUBO). He has presented workshops and annual meeting sessions for NACUBO, the Society for College and University Planning (SCUP), AACRAO, and numerous other organizations. Brown has served as a consultant to private and public institutions on linking strategic enrollment management with financial planning, budget planning, technology strategy, cost analysis, and organizational change.
Suzanne Espinoza
Preconference Workshop • Monday, October 29 • 8:30 a.m. – 12:00 p.m.
“Understanding Assessment and Research in Enrollment Management”
Suzanne Espinoza is the Associate Vice President for Enrollment and Student Services at the University of Nevada , Las Vegas. She leads the enrollment management function of this campus including the supervision of Admissions, the Registrar, Student Recruitment, and Financial Aid. Her responsibilities also include supervising the offices of International Students and Scholars, The Disability Resource Center, and Career Services. Espinoza previously served as the Director of Student Recruitment and High School Services at the University of Utah.
As AVP for Enrollment and Student Services at UNLV, Espinoza leads the comprehensive function of attracting and enrolling prospective students at both the undergraduate and graduate levels. She coordinates the institutional research and analyses required to establish policy, develop student scholarships, and position the institutional image of the campus in a manner favorable to new student enrollment. Espinoza currently serves as the Chair of the Enrollment Management and Retention Committee for AACRAO.
Espinoza earned a bachelor's degree from the University of California, Riverside; a master's degree in public administration from the California State University, San Bernardino; and a Ph.D. in educational leadership and policy from the University of Utah.
Susan Gottheil
Preconference Workshop • Monday, October 29 • 8:30 a.m. – 12:00 p.m.
“ Enrollment or Enrolment: Implementing SEM in the Canadian Context ”
Susan Gottheil has over 28 years of leadership experience in the Canadian postsecondary sector. With an undergraduate degree from McGill University and an M.A. in women's history, Gottheil began her career at Vanier College Cégep in Montréal, where she spent ten years teaching before moving into senior administrative positions at Carleton University and most recently at Mount Royal College in Alberta. Her background and experience cover a number of key areas including enrollment and strategic planning, student and academic services, integrated marketing and communications, and employment and educational equity.
Gottheil has inspired, managed, and led cross-functional staff and faculty teams to dramatically increase student enrollment and retention, improve student service delivery and student support programs, and enhance student success. She is now helping Mount Royal College roll out over 20 new undergraduate degree programs by September 2008 and transition from a college to a university.
Stanley E. Henderson
Preconference Workshop • Sunday, October 28 • 1:00 p.m. – 5:00 p.m.
“The Core Concepts of SEM: Four-Year Institutions ”
Stanley E. Henderson is Vice Chancellor for Enrollment Management and Student Life at the University of Michigan-Dearborn. Prior to coming to U of M-Dearborn in 2005, he held director, associate vice president, and associate provost positions at Wichita State University, Western Michigan University, University of Cincinnati, and University of Illinois at Urbana-Champaign.
Henderson was AACRAO's first Vice President for Enrollment Management, Admissions, and Financial Aid and was a co-developer of the Strategic Enrollment Management Conference. He served on AACRAO's Board of Directors for six years and was President from 1995-96. Henderson is Chair of the Planning Committee for AACRAO's 2010 Centennial, and in 2007, he received AACRAO's Distinguished Service Award.
He co-edited Handbook for the Admissions Profession and wrote what is considered the definitive history of enrollment management, “On the Brink of a Profession,” in The Strategic Enrollment Management Revolution . Among his recent contributions to the enrollment management discipline is a focus on the importance of the academic context in determining enrollment policy and practice and a new look at admissions in enrollment management, featured in the forthcoming AACRAO book on admissions.
Paul Hernandez
Preconference Workshop • Monday, October 29 • 8:30 a.m. – 12:00 p.m.
“Retaining Community College Students: New Strategies for Student Success”
Paul Hernandez currently serves as Dean of Counseling and Advising for South Texas College. He is responsible for providing leadership in the Office of Counseling and Advising and leads all training activities associated with the Beacon Advisement Program, a case-management approach to holistic student advisement.
Hernandez has over 18 years of higher education experience, including positions as a full-time faculty member and program chair in social behavioral sciences, and currently as an adjunct faculty member. He has presented at numerous national conferences on the development and application of a bilingual counseling education curriculum and the promoting of counseling services via the Internet. He has served as an institutional leader for the National Science Foundation as a member of the Foundation Coalition Program; its primary goal was to expand math and science education to minority-serving institutions of higher education. In 2006, Hernandez was awarded the Student Services & Development Jaguar Excellence Award. He holds bachelor of arts and master of science degrees in psychology from Texas A&M University- Kingsville .
Glen Jacobs
Preconference Workshop • Sunday, October 28 • 1:00 p.m. – 5:00 p.m.
“Supplemental Instruction (SI): An Essential Ingredient for Enrollment Management”
Glen Jacobs is the Executive Director of the International Center for Supplemental Instruction (SI) and the Director of the Center for Academic Development at the University of Missouri–Kansas City. SI is an academic student support program that Jacobs has expanded nationally and internationally. He previously served as the Chairman and Director of the Department of Educational Services, as well as Professor of Medical Education at St. George's University School of Medicine.
Born in South Africa, Jacobs is an international educator. He has presented extensively on student learning and success throughout Europe, the United States, South Africa, Australia, Canada, China, Mexico, and the Caribbean. His most recent publication, Supplemental Instruction: New Visions for Empowering Student Learning (Jossey-Bass, 2006), is a co-edited monograph.
Christine Kerlin
Preconference Workshop • Sunday, October 28 • 1:00 p.m. – 5:00 p.m.
“The Core Concepts of SEM: Two-Year Institutions”
Christine Kerlin is currently the Vice President for Enrollment Management and Interim Executive Director of the University Center at Everett Community College. Prior to arriving at Everett in 1996, Kerlin served as Director of Admissions and Records at Central Oregon Community College and as the Director of Admissions at The Evergreen State College.
She is active in AACRAO, Past President of PACRAO, and Past Chair of NAFSA Region One. Kerlin serves as a consultant with AACRAO Consulting Services (ACS), and has chaired AACRAO's Nominations & Elections Committee (2005-2006), chaired AACRAO's Task Force 2000, and co-facilitated AACRAO's Introduction to Enrollment Management workshops. She has authored chapters in a variety of publications, including the following AACRAO releases: The AACRAO International Guide: A Resource for International Education Professionals; Essentials of Enrollment Management: Cases from the Field ; and The Registrar's Guide: Evolving Best Practices in Records and Registration .
Leonard J. Mancini
Preconference Workshop • Sunday, October 28 • 1:00 p.m. – 5:00 p.m.
“The Core Concepts of SEM: Two-Year Institutions”
Leonard Mancini has over 30 years of student services experience at community colleges, and is currently the Interim Vice President of Learner Support Services and Dean of Student Services at Anne Arundel Community College. He is responsible for all of the Information Services and Student Support Services functions at the college, which encompass the areas of Enrollment Services, Student Development and Success, Web Services, Instructional Support Services, and Institutional Support Services.
In Enrollment Services, the functions for which Mancini is primarily responsible include: Admissions, Records and Registration, Student Financial Services, and the Response Center. In the area of Student Development and Success, he is responsible for Counseling, Advising and Retention Services, Academic Support Center, Student Life, Health Services, and Child Care Services.
In addition to his administrative duties, Mancini serves as Chair of the college's Institutional Assessment Team and is Co-Chair of the college's Enrollment Planning and Management Team. For the past several years, he has served as an enrollment management consultant at many community colleges and educational organizations. Mancini holds a master's degree in higher education administration from Johns Hopkins University .
Kimberly McKay
Preconference Workshop • Monday, October 29 • 8:30 a.m. – 12:00 p.m.
“Retaining Community College Students: New Strategies for Student Success”
Kim McKay currently serves as the Director of Outreach, Orientation, and Welcome Centers for South Texas College. She manages recruitment, orientation, welcome centers, call center, student services grants, campus visits, and dual enrollment registration district-wide. McKay and her staff are responsible for cultivating relationships with each of the 31 high schools and 208 middle schools in the South Texas College District. Under her leadership, the dual enrollment population at South Texas College has surged to over 4,700 students. In addition, she provides leadership in the development of enrollment marketing deliverables and publications including enrollment events held on and off campus.
McKay leverages her experience in non-profit fund development and end-user training to implement enrollment management practices including online orientation. She has presented at state and national conferences on subjects including P-16 alignment, enrollment management, and student success. In 2007, McKay received the South Texas College Jaguar Excellence Award and was selected as the Pecan Campus Employee of the Year. She holds bachelor degrees in both health science and public administration from Stephen F. Austin State University.
Lynda Plamann
Preconference Workshop • Sunday, October 28 • 1:00 p.m. – 5:00 p.m.
“Supplemental Instruction (SI): An Essential Ingredient for Enrollment Management”
Lynda Plamann is an Associate Professor and the Director of Curriculum in the School of Biological Sciences at the University of Missouri–Kansas City (UMKC). In her role as Associate Professor, Plamann teaches microbiology courses and conducts research on bacterial cell-cell communication. As the Director of Curriculum, Plamann manages undergraduate advising and orientation activities in the School of Biological Sciences, chairs the School's Curriculum Committee, and is a member of UMKC's Strategic Enrollment Management Team. Plamann is a strong supporter of Supplemental Instruction, which is available for all core courses in the biology curriculum.
Luke David Schultheis
Preconference Workshop • Monday, October 29 • 8:30 a.m. – 12:00 p.m.
“Understanding Assessment and Research in Enrollment Management”
Luke David Schultheis is Dean of The School of Hospitality Management and The Culinary Arts at Monroe College. He is the Chief Academic Officer of this school on their three campuses—in New York City, New Rochelle, NY and on the island of St. Lucia in the Caribbean. He previously served as the college's Director of Admissions for five years. In his current role, a large part of his responsibilities include recruitment and enrollment management in these three distinctly different geographic regions. A great deal of research and forecasting helps ensure that the students who enroll in the school are successful.
His research interests and practice include enrolling students from urban environments and from low SES backgrounds. He has made numerous presentations on these topics and has shown great success in those endeavors at the college.
Schultheis serves as the Chair of the School-College Relations Committee for AACRAO. He holds undergraduate degrees from Johnson & Wales University and The CUNY Baccalaureate Program, as well as a graduate degree from New York University and two from Columbia University.
William Serrata
Preconference Workshop • Monday, October 29 • 8:30 a.m. – 12:00 p.m.
“Retaining Community College Students: New Strategies for Student Success”
William Serrata currently serves as the Vice-President for Student Services & Development for South Texas College. He is responsible for leading all areas within the Division of Student Services & Development, which include Admissions & Records, Counseling & Advising, Financial Aid, Student Welcome Centers, Student Outreach Services, Testing Services, Career Services, Job Placement, Special Programs, Student Judicial Affairs, and Campus Life.
The Commissioner of Texas Higher Education has appointed Serrata to serve on the Strategic Enrollment Management Committee. He currently serves on the Workforce Education Leadership Committee and has served on the Executive Committee for the Texas Association of Collegiate Registrars and Admissions Officers (TACRAO). Serrata was awarded the South Texas College Presidential Jaguar Excellence Award in 2006, the Pecan Campus Employee of the Year Award in 2005, and most recently was inducted as an honorary member of the Phi Theta Kappa International Honor Society. His expertise includes Strategic Enrollment Management and Hispanic student access to higher education.
Serrata holds a bachelor's degree from Texas A&M University – College Station, a master's degree from The University of Texas at Brownsville, and is currently completing the requirements for a Ph.D. in human resource development from Texas A&M University – College Station.
Wayne Sigler
Preconference Workshop • Monday, October 29 • 8:30 a.m. – 12:00 p.m.
“Thriving in a Highly Competitive Environment: Outcome-Oriented Operations”
Wayne Sigler has been Director of Admissions at the University of Minnesota-Twin Cities since 1992. Prior to joining the University of Minnesota, his work in higher education included serving as Dean of Admissions/Assistant Vice President for Enrollment Services at the University of Houston and Associate, then Director, of Undergraduate Admissions at the University of Maryland, College Park. He received both his master's and doctorate degrees from The George Washington University in Washington, D.C. He is a nationally respected author, speaker, and consultant on enrollment management, customer service, and recruitment.
Sigler recently served a two-year term as President of the Association of Chief Admissions Officers of Public Universities (ACAOPU). He is the author of the book Managing for Outcomes: Shifting from Process-Centric to Results-Oriented Operations, which will be published by AACRAO in the summer of 2007. The book features Sigler's nationally acclaimed Tri-O Management Operating System.
Clayton Smith
Preconference Workshop • Monday, October 29 • 8:30 a.m. – 12:00 p.m.
“Enrollment or Enrolment: Implementing SEM in the Canadian Context”
Clayton Smith has over 20 years of broad experience in enrollment management, policy analysis, and public administration. He currently serves as Vice-Provost, Students and as Registrar at the University of Windsor, where he serves as Chief Student Affairs and Enrollment Management Officer, and Secretary of the Senate. His prior appointment was as Director of Admissions and Enrollment Management at the State University of New York College of Agriculture and Technology in Cobleskill, New York.
Smith's enrollment management experience includes positions encompassing admissions, advisement, enrollment management, international student affairs, marketing, orientation, records, registration, scholarships and awards, student recruitment, and student retention at a variety of public higher education institutions—large and small, residential and commuter, rural and urban, two-year and four-year—in Maine, Florida, New York, and Ontario. He has successfully led institutions through the development and implementation of strategic enrollment management plans, and participated in the development of institutional and inter-institutional strategic plans.
Smith holds a B.A. in political science from the University of Southern Maine, an M.A. in political science from Drew University, an M.P.A. in public administration from the University of Maine, and an Ed.D. in higher education from Florida State University.
Melvin C. Tyler
Preconference Workshop • Sunday, October 28 • 1:00 p.m. – 5:00 p.m.
“Supplemental Instruction (SI): An Essential Ingredient for Enrollment Management”
Melvin C. Tyler is Interim Vice Chancellor for Student Affairs and Enrollment Management at the University of Missouri–Kansas City (UMKC). Tyler is responsible for achieving and evaluating the strategic enrollment management plan for the university, which includes full oversight of enrollment services for undergraduate recruitment, admissions, registration and records, financial aid and scholarships, retention and student success, and international student recruitment. He collaborates with university leadership and is accountable for the university-wide impact of enrollment management, goals, and objectives. Tyler is a recognized strategic planner, authoring a chapter in Essentials of Enrollment Management: Cases in the Field (2004) and several articles. He has given enrollment management presentations for AACRAO, the National Association of Student Personnel Administrators (NASPA), and the International Research and Exchanges Board.
Craig Westman
Preconference Workshop • Monday, October 29 • 8:30 a.m. – 12:00 p.m.
“The Next Challenge of SEM: Communicating in an Online Society”
Craig Westman speaks frequently at conferences in the U.S. and abroad, consults with colleges and universities on strategic enrollment management issues, and authors numerous articles on enrollment management issues. He is co-author and co-editor of two AACRAO publications: AACRAO's Basic Guide to Enrollment Management and Gamers Go to College , as well as The Next SEM Challenge: Communicating in an Online Society, scheduled for release at SEM XVII .
His current role at Ferris State University is Interim Vice President of Student Affairs and Dean of Enrollment Services, where he oversees financial aid, student employment and career services, admissions and records, institutional research and testing, and the Communication Center. Westman earned his bachelor's and master's degrees in British literature at Florida Atlantic University and his Ph.D. in American literature and humanities at Florida State University.
Amanda Yale
Preconference Workshop • Sunday, October 28 • 1:00 p.m. – 5:00 p.m.
“The Core Concepts of SEM: Four-Year Institutions”
With over 23 years in higher education, Amanda Yale is currently serving as the Associate Provost for Enrollment Services at Slippery Rock University of Pennsylvania. Her areas of responsibility include undergraduate and graduate admissions, orientation, financial aid, academic records and summer school, retention services, academic services (academic advisement, first-year seminar, learning communities, tutoring, supplemental instruction, EOP and TRIO programs, and developmental coursework), career services, and services for students with disabilities.
Yale has presented nationally on issues related to first-year advisement, first-year transition and intervention services, freshman seminar, learning communities, academic support services and early intervention programs, orientation programming, SEM planning, and leading an enrollment management division. She is the recipient of several national awards for exemplary programs related to marketing and recruitment initiatives, retention programming, first-year initiatives, and academic advisement. Yale has served as a consultant for several national organizations as well as more than 30 higher education institutions.