Preconference Workshops
Sunday
S1, Sunday, 01:00 pm - 05:00 pm
SEM: Core Concepts and Strategies - Part I
Fee: Part I only $99, Part I and II Fee:$180
This introductory workshop will provide a comprehensive overview of the concepts and strategies that define successful SEM organizations. Participants will expand their understanding of SEM and take away action plans for achieving enrollment goals upon their return to campus. Presenters bring experience in public, private, 2-year and 4-year institutions, offering insights applicable to all institutional types. Whether new to SEM or seeking a refresher course, this workshop is the ideal preparation for an outstanding conference.
This is a two-part workshop. Part II is on Monday, from 8:30 a.m. - 12:00 p.m. Part I will be most beneficial to newer SEM professionals, with a focus on basic concepts and developing SEM institutional structures.
Participants may register for Part I, Part II, or both. For maximum benefit, the latter is recommended.
Presenters:
Bob Bontrager, Assistant Provost for Enrollment Management, Oregon State University
Christine Kerlin, Associate Dean for Enrollment Services, Everett Community College
E-messaging: Good Vibrations via Cyberspace
Fee: $99
Digital funnel, speed strategies, viral marketing, me-mail, helmet heads, helicopter parents--the millennial generation brings a new jargon and new recruiting practices to higher education. This interactive workshop teaches you to harness today’s technology and embrace your target audiences with memorable marketing e-messages that turn prospects into enrolled students.
Presenters:
Craig Westman, Associate Dean of Enrollment Services, Ferris State University
Penny Bouman, Manager of Enrollment Publications, Ferris State University
The 4 Ps of Retention: A Framework for a SEM-Centered Approach - Workshop Full
We are no longer accepting registrations for this workshop.
This session offers a conceptual overview of an approach to student retention grounded in the definition of SEM introduced by Dr. Kalsbeek in his closing plenary at SEM XIII in Boston, i.e. a market-centered orientation. The 4Ps of Student RetentionTM, which parallel the 4Ps of traditional marketing theory, are: Profile, Process, Progress and Promise. Each element offers a distinct contrast to traditional ways of thinking about student retention and persistence. Participants will be challenged to view retention strategy in different ways than what traditionally characterize campus approaches and solutions, and will be engaged in exploring specific illustrations of research, strategies and tactics that emanate from such a conceptual rubric.
Presenters:
David Kalsbeek, Vice President for Enrollment Management, DePaul University
Brian Spittle, Vice President for Enrollment Management, DePaul University
Monday
M1, Monday, 08:30 am - 12:00 pm
SEM: Core Concepts and Strategies - Part II
Fee: $99
This is a continuation of the Sunday workshop. While continuing with a broad SEM perspective, this session will address more advanced SEM concepts including financial aid leveraging, environmental scanning, marketing/branding, and utilization of data to support SEM. This will be an excellent orientation to the conference.
Presentesr:
Bob Bontrager, Assistant Provost for Enrollment Management, Oregon State University
Christine Kerlin, Associate Dean for Enrollment Services, Everett Community College
A Budgetary Perspective on SEM: Shaping the Financial Future
Fee: $99
This nuts-and-bolts session examines the critical interplay of enrollment management strategies with long term academic program, support service and facility plans at the institutional and school levels. Issues to be addressed in this workshop include an examination of the varied roles of financial aid and net revenue generation from enrollments; the financial structures of colleges and universities; how long range enrollment forecasts impact institutional plans (and not only at “tuition-dependent” institutions); effectively communicating enrollment strategies to financial and academic administration colleagues; and implementation steps for your campus.
Presenter:
Gil Brown, Financial Analyst, George Washington University
Organizing for Results
Fee: $99
One of the biggest mistakes Enrollment Managers can make is that with so much to watch -- changes in the market, competition, internal fires, price sensitivity, and economic changes -- they dilute their own personal leadership time and effort across many areas. Enrollment managers many times spread themselves too thin rather than focusing their effort on what really drives performance.
Presenter:
Philomena Mantella, Vice President for Enrollment Management, Northeastern University
Strategic Enrollment Management & Strategic Direct Marketing
Fee: $99
This workshop offers a focused discussion of communications strategies for the Millennial Generation based on understanding college choice as a complex decision-making process and examines a variety of influences on students’ college choice. Discussion includes the use of research programs to inform and direct both strategies and tactics.
Presenters:
Richard Whiteside, V.P. for Enrollment Mgt & Institutional Research, Tulane University of Louisiana
Pamela Kiecker, Professor and Executive Director, Interactive Marketing Institute, Virginia Commonwealth University
