The theme of this year's SEM Conference is "Defining a Profession."
Four white papers—written by Jim Black, SEM XIII Conference Director—highlighting these enrollment management concepts will be unveiled in the weeks ahead.

For a more comprehensive and in-depth look into enrollment management theory and practice, make plans now to attend the premiere enrollment management conference, SEM XIII.

• Defining Enrollment Management: The Structural Frame (.pdf) provides a practitioner’s perspective on the impact of organizational structure, policies, and processes on the enrollment management operation.
• Defining Enrollment Management: The Human Resource Frame (.pdf) focuses on investing in human capital, engaging in staff learning, motivating staff, and designing positions to meet the needs of your customers and your institution.
• Defining Enrollment Management: The Political Frame (.pdf) addresses issues that every enrollment professional struggles with at some point during his or her career
• Defining Enrollment Management: The Symbolic Frame (.pdf) provides insight into the symbolic decisions, actions, stories, and traditions necessary to be a successful enrollment manager