SEM XIII: Defining a Profession

The premier conference for enrollment management professionals held from November 9-12, 2003 at the Boston Marriott Copley Place Hotel, Boston, Massachusetts.

Colleges & Universities that attended SEM XIII

Conference Presentations & Handouts

Download the SEM Conference Brochure (.pdf)

• An integrated institutional approach to establishing and cultivating relationships with students from their first contact as a prospect through the completion of their educational goal. Within the academic context, SEM looks forward and is strategic in nature. It also looks outward - blurring departmental and divisional boundaries to provide seamless services and educational opportunities to students. (Black)

• The focus of Strategic Enrollment Management is the systematic evaluation of an institution’s competitive market position across multiple academic programs and market segments, the development of a research-based definition of the desired or preferred strategic market position relative to key competitors, and then marshalling and managing institutional plans, priorities, processes and resources to either strategically strengthen or shift that market position in pursuit of the institution’s optimal enrollment, academic, and financial profile. (Kalsbeek)

• Strategic Enrollment Management is a dynamical systems process that integrates often disparate functions having to do with recruiting, funding, tracking, retaining, and replacing students as they move toward, within, and away from an educational institution. (Maguire)

• An essential conference for you to attend to advance your institution's success. Register now!

“This is the best conference I attend in any year- the mix of attendees, quality of presenters and their ideas are invaluable. Every enrollment manager should be at this conference- and every senior manager/executive that has enrollment management in his/her portfolio.”
---Stan Henderson, Associate Provost for Admissions and Records,
University of Illinois at Urbana-Champaign