C&U Vol. 78, No. 4 / Spring 2003 (.pdf)


Identifying College Choice Factors to Successfully Market Your Institution
Jeff E. Hoyt, Ph.D. and Andrea B. Brown, M.B.A.

How Well Does the GRE Work for Your University?
Doris McGartland Rubio, Robert S. Rubin, and Donald G. Brennan

The Perceptions of College Students Regarding the Factors Most Influential in Their Decision to Attend Postsecondary Education
Myron L. Pope, Ed.D., and Baranda Fermin

A Longitudinal Study of Non-Cognitive Variables in Predicting Academic Success of First-Generation College Students
Siu-Man "Raymond" Ting

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