SEM Quarterly, published by AACRAO and Wiley Periodicals, provides knowledge and insight into the ongoing evolution of strategic enrollment management. SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

    For more information, please contact Editor-in-Chief Tom Green at tomg@aacrao.org, or Managing Editor Heather Zimar at zimarh@aacrao.org.

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    SEM Quarterly Articles

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    SEMQ4:4 Using Emotional Intelligence to Drive Enrollment Performance: An Integrative Review of the Literature

    Posted on January 9 2017

    This article examines the relationship between emotional intelligence (EQ), leadership effectiveness and enrollment performance.  The author concludes with a review of emotional intelligence r...

    SEMQ4:4 Seamless Integration of Predictive Analytics and CRM within an Undergraduate Admissions Recruitment and Marketing Plan

    Posted on January 9 2017

    This article discusses the integration of predictive analytics and CRM within recruitment and marketing plans. It provides a step-by-step approach to seamless integration and key components related...

    SEMQ 4:4 Building Partnerships to Enhance Student Well-Being and Strategic Enrollment Management

    Posted on January 9 2017

    In this article, authors explore the connection between retention and health promotion research in building partnerships that enhance student well-being and improve student success. Alisa Stanton,...