Determining Enrollment Mix

Functional Description

Develop, articulate and implement a comprehensive, data-driven strategic enrollment management plan, that includes a focus on both recruitment and retention, aligns with the institution’s strategic initiatives and ensures a strong link between student need, institution-wide priorities, and financial planning.

Content knowledge requirements: Broad understanding of higher education functions and purpose. Knowledge of strategic enrollment management core concepts and strategies. Understanding of personnel management including selection, training, and performance evaluation. Competency in budgeting and resource allocation and effective assessment of programs and services. Broad understanding of enrollment management systems, organizational structures, resources allocation, business processes, and technology.

Skill requirements: Specific skills in enterprise systems including customer relationship management, student information systems, assessment, and other student support systems. Commitment to collaboration and communication and developing relationships with internal institutional stakeholders and external constituents. Strong analytical skills including a general understanding of statistical processes and interpretation, gathering data from disparate sources, and effectively using data to inform institutional enrollment planning. Promote, facilitate, and assess the effectiveness of processes and services, using technology as appropriate to support work.

Ethical requirements: Strict adherence to professional standards and ethical statements of associated professional organizations. Adherence to the mission and vision of the institution and equitable treatment of individuals associated with the enrollment management functions. Attention to compliance with institutional policy, and state and federal law and policy.

Expertise Levels

Entry level: General awareness of the role of enrollment-related functions to meet institutional goals. Ability to apply enrollment management techniques to day-to-day job to accomplish desired outcomes of the position.

Intermediate level: Broad understanding of the role of enrollment management functions and services in the enrollment plan and to meet institutional goals related to enrollment. Direct involvement in program development and management to identify and solve enrollment-related problems. Management of budgets, student staff, or entry-level employees.

Expert level: Comprehensive understanding of the institution, the role of enrollment management in meeting the institutional goals, and the greater context of state and national barriers and culture. Engage and lead colleagues across campus to find mutually acceptable solutions that adhere to institutional policy and enhance the student success mission of the institution. Ability to identify both challenges and resources to promote ongoing improvement of enrollment management goals.