Recruitment and Retention

Sharing the Campus Experience: Hosting Effective Campus Visits (Table of Contents and Introduction)
$55 non-member/ $40 member; Craig Westman and Penny Bouman; 2009; 55 pp; Item #0125 
Campus visits are a pivotal activity in a recruitment cycle, and often determine whether or not a student will apply for admission. Sharing the Campus Experience: Hosting Effective Campus Visits helps administrators create campus visit experiences that engage prospective families and authentically demonstrate the culture of their institution. This 55-page book offers perspectives on how to recruit the best-fit students using such things as story-telling and student tour guides who "get real" about the triumphs and challenges of campus life. Authors Craig Westman of the University of Texas-El Paso and Penny Bouman and six contributing authors from a variety of institutions recommend involving faculty, employing visits coordinators, allocating funds towards site visits, and striking a balance between a fixed visit format and constant program development. 
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Applying SEM at the Community College (Table of Contents and Introduction)
$80 non-member/ $60 member; Bob Bontrager and Bruce Clemetsen; 2009; 204 pp; Item #0124 
Community colleges are increasingly utilizing Strategic Enrollment Management (SEM) to meet the enrollment and financial challenges brought on by the recent economic downturn. Applying SEM at the Community College identifies the vital and unique enrollment issues confronting two-year colleges and suggests effective strategies for resolving them. This 204-page resource helps administrators set enrollment goals for their diverse student populations, redefine and improve student academic success, and achieve institutional success through financial planning. It also proposes methods for gathering and using data to inform strategies, for strengthening marketing plans, and for fostering interdepartmental collaboration. 
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SEM and Institutional Success: Integrating Enrollment, Finance and Student Access (Table of Contents and Introduction)
$70 non-member/ $50 member; 2008; 93 pp; Item #0122
As colleges and universities face increasingly challenging financial environments, demographic shifts, competitive forces, and public policy decisions, campus leaders must proactively adopt new approaches for addressing these concerns. SEM and Institutional Success provides a detailed analysis of these issues and offers a strategic enrollment management framework for improving enrollment and educational outcomes. Edited by Bob Bontrager, with chapter contributions by Gil Brown and Don Hossler, this publication proposes an innovative student-centric SEM planning model aimed at helping institutions improve enrollment and financial outcomes while at the same time advancing student access and success. 
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The SEM Imperative: Taking Enrollment Management Online (Table of Contents and Introduction) 
$60 member/$80 nonmember; 2007; 220 pp.; Item #0119 
The SEM Imperative: Taking Enrollment Management Online challenges enrollment managers to customize electronic media, print material, and telephone customer interactions to create a flexible multi-channel marketing plan. The guide helps institutions communicate with Millennial students who increasingly take initiative by shopping for colleges online and posting their experiences on user-generated content sites like YouTube. Authors Craig Westman of the University of Texas-El Paso and Penny Bouman of Ferris State University promote the proactive of use all relevant media in order to share positive institutional stories with prospective student markets—videos, blogs, chat, video games, Second Life, flexible modes of teaching, and interactive Web sites. 
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Managing for Outcomes: Shifting from Process-Centric to Results-Oriented Operations ( Table of Contents and Introduction) 
$80 Non-Member/$60 Member; 2007; 205 pp; Item #0118 
Managing for Outcomes transforms process-oriented managers into successful outcomes-oriented leaders. Author Wayne Sigler, University of Minnesota-Twin Cities, builds on his years of experience in higher education management to present the Outcome-Oriented Operations (Tri-O) Management System and its seven powerful components. The guide will help you create effective mission statements, choose and assess staff, write a strategic plan and calendar, monitor a budget and measure success. Aimed mainly at higher education officers, it also provides inspiring case studies from various other fields — including medicine, law enforcement, charitable work, and corporate business. 
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Gamers Go to College ( Table of Contents and Introduction) 
$70 nonmember/$50 member; 2006; Item #0112 
Are you prepared to enroll "Gamers" at your college? Learn how to make your application, registration, and advising processes "user friendly" to Gamers by examining the thought processes involved in playing popular video games. Authored by Craig Westman and Penny Bouman of Ferris State University , Gamers Go to College illustrates how Gamers create and demand a convergence of technology in higher education. A subculture of the Millennials, Gamers are noted for their increased use of technology over previous groups of students. The publication's overarching theme highlights the vital role communication plays and the varying venues that are at higher education's disposal in light of the Gamers generation. 
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AACRAO's Basic Guide to Enrollment Management 
$80 Non-Member/$60 Member; 2005; Craig Westman and Penny Bouman; Item #0109 
AACRAO's Basic Guide to Enrollment Management is a primer or "how to" resource for new or seasoned enrollment managers. Its core chapters are practical applications of Strategic Enrollment Management (SEM) best practices, outlining how making some basic adjustments can have an immediate impact on enrollments. The Basic Guide offers tips on how an institution can change and consequently gauge its successes, including techniques to aid the enrollment manager, director of admissions, student services director, or anyone in a management position within an institution looking for an impetus to change their enrollment practices. 
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The College Recruiters' Quick Guide 
$50 nonmember/$35 member; 2005; Item #0107 
The College Recruiters' Quick Guide provides an orientation to Recruitment responsibilities for new admissions professionals and those contemplating a career in college admissions. It is organized to give the reader a quick orientation and down-to-earth advice about what is involved in the admissions profession. This short publication defines the admissions professional, outlines principles of good practice and successful recruitment, and offers practical tips for travel that every new recruitment professional will appreciate. Every new Admissions Counselor and Recruiter deserves this useful introduction to a rewarding career in Recruitment!  
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The SEM Anthology 
$80 nonmembers/$60 members; 2004; Item # 9025 
The SEM Anthology , is a compilation of articles by more than 30 enrollment management professionals from a variety of institutions across the country. This collection, which has appeared in SEM Monthly over the past year, chronicles Strategic Enrollment Management efforts at campuses nationwide. The book illustrates the successes and challenges faced by campus officials today. 
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Essentials of Enrollment Management: Cases in the Field 
$80 nonmembers/$60 members; 2004; Jim Black and Associates; Item #9024 
In Essentials of Enrollment Management: Cases in the Field experts in enrollment management representing all types of institutions reveal the evolution of the enrollment strategies implemented at their institutions, the results, and the lessons learned. The introductory chapter provides an overview of themes and models that are fundamental to the field of enrollment management and are featured in a single case study or represent a pattern among two or more case institutions. 
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Student Marketing for Colleges and Universities 
$80 nonmembers/$60 members; 2004; Richard Whiteside; Item #9023 
Student Marketing for Colleges and Universities is your single authoritative source interpreting basic and advanced marketing techniques within the context of student marketing. Four sections address marketing fundamentals in the higher education setting, strategic planning, consumer behavior of the college-bound student and integrated marketing and the student marketing plan. 
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The College Transfer Student in America: The Forgotten Student 
$85 nonmember/$60 member; 2004; Item 9022 
This guide translates research into practical advice on attracting, retaining, and guiding transfer students. Various chapters address multiple strategies for orientation and advising; curricular issues involving transfer students; how to maximize the effectiveness of articulation agreements; preparing community college students for transfer; non-traditional students as transfers; and how to develop support from alumni who started as transfer students. 
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