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Strategic Enrollment Management
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The College Admissions Officer's Guide (Table of Contents and Introduction)$130 nonmember/$95 member; 2008; 638 pp.; Item #0120
The College Admissions Officer's Guide is AACRAO's first comprehensive guide to the admissions officer's profession in a decade. Its 44 chapters, written by 56 authors and edited by Barbara Lauren, Ph.D., J.D., AACRAO, address a variety of responsibilities, ranging from recruitment and holistic admissions to admissions processing and predicting yield; from using technology in recruitment communications to making use of faculty in recruitment; from creating a career ladder and motivating staff to advice on engaging the greater college community. Admissions officers at all levels and in various settings, including small colleges, community colleges, graduate schools, and law, medical, and nursing schools, will benefit from this resource.
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The SEM Imperative: Taking Enrollment Management Online (Table of Contents and Prologue)The SEM Imperative: Taking Enrollment Management Online challenges enrollment managers to customize electronic media, print material, and telephone customer interactions to create a flexible multi-channel marketing plan. The guide helps institutions communicate with Millennial students who increasingly take initiative by shopping for colleges online and posting their experiences on user-generated content sites like YouTube. Authors Craig Westman of the University of Texas-El Paso and Penny Bouman of Ferris State University promote the proactive of use all relevant media in order to share positive institutional stories with prospective student markets—videos, blogs, chat, video games, Second Life, flexible modes of teaching, and interactive Web sites.
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Managing for Outcomes: Shifting from Process-Centric to Results-Oriented Operations (Table of Contents)$80 Non-Member/$60 Member; 2007; 205 pp; Item #0118
Managing for Outcomes transforms process-oriented managers into successful outcomes-oriented leaders. Author Wayne Sigler, University of Minnesota-Twin Cities, builds on his years of experience in higher education management to present the Outcome-Oriented Operations (Tri-O) Management System and its seven powerful components. The guide will help you create effective mission statements, choose and assess staff, write a strategic plan and calendar, monitor a budget and measure success. Aimed mainly at higher education officers, it also provides inspiring case studies from various other fields — including medicine, law enforcement, charitable work, and corporate business.
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Gamers Go to College ( Table of Contents ) $70 nonmember/$50 member; 2006; Item #0112
Are you prepared to enroll "Gamers" at your college? Learn how to make your application, registration, and advising processes "user friendly" to Gamers by examining the thought processes involved in playing popular video games. Authored by Craig Westman and Penny Bouman of Ferris State University , Gamers Go to College illustrates how Gamers create and demand a convergence of technology in higher education. A subculture of the Millennials, Gamers are noted for their increased use of technology over previous groups of students. The publication's overarching theme highlights the vital role communication plays and the varying venues that are at higher education's disposal in light of the Gamers generation
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Student Information Systems: A Guide to Implementation Success$95 Nonmembers/$70 Members; 2005; Dr. Sharon F. Cramer; Item #0108
What will expedite the implementation of a student information system? Student Information Systems: A Guide to Implementation Success contains constructive examples and practical suggestions, giving readers a step-by-step approach to improving campus buy-in, communication, collaboration and funding; as well as leading project team members and campus administrators through the critically important realities of a successful implementation or upgrade. The guide can assist everyone on campus involved in the implementation to develop and achieve their short- and long-term goals for student information system implementation.
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AACRAO's Basic Guide to Enrollment Management $80 Non-Member/$60 Member; 2005; Craig Westman and Penny Bouman; Item #0109
AACRAO's Basic Guide to Enrollment Management is a primer or "how to" resource for new or seasoned enrollment managers. Its core chapters are practical applications of Strategic Enrollment Management (SEM) best practices, outlining how making some basic adjustments can have an immediate impact on enrollments. The Basic Guide offers tips on how an institution can change and consequently gauge its successes, including techniques to aid the enrollment manager, director of admissions, student services director, or anyone in a management position within an institution looking for an impetus to change their enrollment practices.
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The SEM Anthology $80 nonmembers/$60 members; 2004; Item # 9025
The SEM Anthology is a compilation of articles by more than 30 enrollment management professionals from a variety of institutions across the country. This collection, which has appeared in SEM Monthly over the past year, chronicles Strategic Enrollment Management efforts at campuses nationwide. The book illustrates the successes and challenges faced by campus officials today.
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Essentials of Enrollment Management: Cases in the Field $80 nonmembers/$60 members; 2004; Jim Black and Associates; Item #9024
In Essentials of Enrollment Management: Cases in the Field experts in enrollment management representing all types of institutions reveal the evolution of the enrollment strategies implemented at their institutions, the results, and the lessons learned. The introductory chapter provides an overview of themes and models that are fundamental to the field of enrollment management and are featured in a single case study or represent a pattern among two or more case institutions.
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Student Marketing for Colleges and Universities $80 nonmembers/$60 members; 2004; Richard Whiteside; Item #9023
Student Marketing for Colleges and Universities is your single authoritative source interpreting basic and advanced marketing techniques within the context of student marketing. Four sections address marketing fundamentals in the higher education setting, strategic planning, consumer behavior of the college-bound student and integrated marketing and the student marketing plan.
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The College Transfer Student in America: The Forgotten Student $85 nonmember/$60 member; 2004; Item 9022
This guide translates research into practical advice on attracting, retaining, and guiding transfer students. Various chapters address multiple strategies for orientation and advising; curricular issues involving transfer students; how to maximize the effectiveness of articulation agreements; preparing community college students for transfer; non-traditional students as transfers; and how to develop support from alumni who started as transfer students.
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Gen Xers Return to College: Enrollment Strategies for a Maturing Population $80 nonmember/$60 member; 2003; Jim Black; Item 9021
This addition to AACRAO 's series of publications on enrollment management
examines the critical issues facing colleges and universities as they accommodate
Generation X 's return to higher education. Divided into four parts, part one considers the characteristics that are common among Gen Xers with special attention to differences by gender, race, and sexual orientation; part two describes specific marketing and recruitment strategies targeted at this population; part three discusses retention-related issues and strategies; and part four addresses operational issues and trends.
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The Strategic Enrollment Management Revolution
$80 nonmember/$60 member; Jim Black; 2001; Item 0102
The Strategic Enrollment Management Revolution is your definitive guide to the fundamental elements of a mature SEM operation. This invaluable resource clarifies the theories behind enrollment management, considers their practical application, examines the architectural design of a SEM enterprise and explores the world of technology, the mainstay of any SEM operation.
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Navigating Change in the New Millennium: Enrollment Leadership Strategies.
$25 nonmembers/$20 member; Jim Black; 1999; 43 pp; item #0299
This monograph is about applying basic leadership principles to the emerging trends facing enrollment leaders. It looks at leadership myths, roles, styles, challenges, and opportunities. Most importantly, it provides practical advice on how to navigate the changing higher education landscape...positioning one's institution for success while strengthening his or her own standing within the organization.
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Strategic Enrollment Management: Cases from the Field.
$40 nonmember/$25 member; Michael G. Dolence (ed.); 1996; 96 pp; Item #9914.
Strategic Enrollment Management has "as many approaches as there are practitioners...In addition to the variations among practitioners, different institutional typologies demand different approaches, different outcomes, and provide different frames of reference for building and managing enrollments." SEM:Cases from the Field does just that...fill[s] the pervasive need for examples of strategic enrollment management (SEM) programs..."
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