Recruitment and Retention

The AACRAO Publications catalog and Out of Print Catalog are also available for download in .pdf form. You can now search the online catalog by Subject Listing.

The SEM Imperative: Taking Enrollment Management Online ( Table of Contents and Prologue )
$60 member/$80 nonmember; 2007; 220 pp.; Item #0119
The SEM Imperative: Taking Enrollment Management Online challenges enrollment managers to customize electronic media, print material, and telephone customer interactions to create a flexible multi-channel marketing plan. The guide helps institutions communicate with Millennial students who increasingly take initiative by shopping for colleges online and posting their experiences on user-generated content sites like YouTube. Authors Craig Westman of the University of Texas-El Paso and Penny Bouman of Ferris State University promote the proactive of use all relevant media in order to share positive institutional stories with prospective student markets—videos, blogs, chat, video games, Second Life, flexible modes of teaching, and interactive Web sites.
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Managing for Outcomes: Shifting from Process-Centric to Results-Oriented Operations ( Table of Contents and Preface )
$80 Non-Member/$60 Member; 2007; 205 pp; Item #0118
Managing for Outcomes transforms process-oriented managers into successful outcomes-oriented leaders. Author Wayne Sigler, University of Minnesota-Twin Cities, builds on his years of experience in higher education management to present the Outcome-Oriented Operations (Tri-O) Management System and its seven powerful components. The guide will help you create effective mission statements, choose and assess staff, write a strategic plan and calendar, monitor a budget and measure success. Aimed mainly at higher education officers, it also provides inspiring case studies from various other fields — including medicine, law enforcement, charitable work, and corporate business.
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Gamers Go to College ( Table of Contents )
$70 nonmember/$50 member; 2006; Item #0112
Are you prepared to enroll "Gamers" at your college? Learn how to make your application, registration, and advising processes "user friendly" to Gamers by examining the thought processes involved in playing popular video games. Authored by Craig Westman and Penny Bouman of Ferris State University , Gamers Go to College illustrates how Gamers create and demand a convergence of technology in higher education. A subculture of the Millennials, Gamers are noted for their increased use of technology over previous groups of students. The publication's overarching theme highlights the vital role communication plays and the varying venues that are at higher education's disposal in light of the Gamers generation.
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AACRAO's Basic Guide to Enrollment Management
$80 Non-Member/$60 Member; 2005; Craig Westman and Penny Bouman; Item #0109
AACRAO's Basic Guide to Enrollment Management is a primer or "how to" resource for new or seasoned enrollment managers. Its core chapters are practical applications of Strategic Enrollment Management (SEM) best practices, outlining how making some basic adjustments can have an immediate impact on enrollments. The Basic Guide offers tips on how an institution can change and consequently gauge its successes, including techniques to aid the enrollment manager, director of admissions, student services director, or anyone in a management position within an institution looking for an impetus to change their enrollment practices.
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The College Recruiters' Quick Guide
$50 nonmember/$35 member; 2005; Item #0107
The College Recruiters' Quick Guide provides an orientation to Recruitment responsibilities for new admissions professionals and those contemplating a career in college admissions. It is organized to give the reader a quick orientation and down-to-earth advice about what is involved in the admissions profession. This short publication defines the admissions professional, outlines principles of good practice and successful recruitment, and offers practical tips for travel that every new recruitment professional will appreciate. Every new Admissions Counselor and Recruiter deserves this useful introduction to a rewarding career in Recruitment! 
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The SEM Anthology
$80 nonmembers/$60 members; 2004; Item # 9025
The SEM Anthology , is a compilation of articles by more than 30 enrollment management professionals from a variety of institutions across the country. This collection, which has appeared in SEM Monthly over the past year, chronicles Strategic Enrollment Management efforts at campuses nationwide. The book illustrates the successes and challenges faced by campus officials today.
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Essentials of Enrollment Management: Cases in the Field
$80 nonmembers/$60 members; 2004; Jim Black and Associates; Item #9024
In Essentials of Enrollment Management: Cases in the Field experts in enrollment management representing all types of institutions reveal the evolution of the enrollment strategies implemented at their institutions, the results, and the lessons learned. The introductory chapter provides an overview of themes and models that are fundamental to the field of enrollment management and are featured in a single case study or represent a pattern among two or more case institutions.
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Student Marketing for Colleges and Universities
$80 nonmembers/$60 members; 2004; Richard Whiteside; Item #9023
Student Marketing for Colleges and Universities is your single authoritative source interpreting basic and advanced marketing techniques within the context of student marketing. Four sections address marketing fundamentals in the higher education setting, strategic planning, consumer behavior of the college-bound student and integrated marketing and the student marketing plan.
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The College Transfer Student in America: The Forgotten Student
$85 nonmember/$60 member; 2004; Item 9022
This guide translates research into practical advice on attracting, retaining, and guiding transfer students. Various chapters address multiple strategies for orientation and advising; curricular issues involving transfer students; how to maximize the effectiveness of articulation agreements; preparing community college students for transfer; non-traditional students as transfers; and how to develop support from alumni who started as transfer students.
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Recruitment, Admissions, and Students with Disabilities.
$8 nonmembers/$6 member; 1994; 16pp; Item #8005.
This guide clarifies and interprets Section 504 of the Rehabilitation Act of 1973 and Amendments of 1992 and the Americans with Disabilities Act of 1990.
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