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Admissions

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Counterfeit Diplomas and Transcripts (Table of Contents and Introduction)
$80 non-member /$60 member; 2008; 156 pp.; Item #0121
Are your institution's diplomas and transcripts for sale? Counterfeit Diplomas and Transcripts gives educators the tools needed to aggressively protect the legitimacy of their documents, while helping employers evaluate credentials of new hires. Researched and authored by Allen Ezell as part of an AACRAO initiative, this publication introduces readers to the security printing methods and online marketing techniques used by counterfeiters worldwide, arming campus officials and employers for the intricacies of recognizing and handling counterfeit academic documents. Ezell also explores existing state and federal statutes that may provide relief against injury done to institutions by document counterfeiters.
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The College Admissions Officer's Guide (Table of Contents and Introduction)
$130 nonmember/$95 member; 2008; 638 pp.; Item #0120
The College Admissions Officer's Guide is AACRAO's first comprehensive guide to the admissions officer's profession in a decade. Its 44 chapters, written by 56 authors and edited by Barbara Lauren, Ph.D., J.D., AACRAO, address a variety of responsibilities, ranging from recruitment and holistic admissions to admissions processing and predicting yield; from using technology in recruitment communications to making use of faculty in recruitment; from creating a career ladder and motivating staff to advice on engaging the greater college community. Admissions officers at all levels and in various settings, including small colleges, community colleges, graduate schools, and law, medical, and nursing schools, will benefit from this resource.
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The SEM Imperative: Taking Enrollment Management Online ( Table of Contents and Prologue )
$60 member/$80 nonmember; 2007; 220 pp.; Item #0119
The SEM Imperative: Taking Enrollment Management Online challenges enrollment managers to customize electronic media, print material, and telephone customer interactions to create a flexible multi-channel marketing plan. The guide helps institutions communicate with Millennial students who increasingly take initiative by shopping for colleges online and posting their experiences on user-generated content sites like YouTube. Authors Craig Westman of the University of Texas-El Paso and Penny Bouman of Ferris State University promote the proactive of use all relevant media in order to share positive institutional stories with prospective student markets—videos, blogs, chat, video games, Second Life, flexible modes of teaching, and interactive Web sites.
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Managing for Outcomes: Shifting from Process-Centric to Results-Oriented Operations ( Table of Contents and Preface )
$80 Non-Member/$60 Member; 2007; 205 pp; Item #0118
Managing for Outcomes transforms process-oriented managers into successful outcomes-oriented leaders. Author Wayne Sigler, University of Minnesota-Twin Cities, builds on his years of experience in higher education management to present the Outcome-Oriented Operations (Tri-O) Management System and its seven powerful components. The guide will help you create effective mission statements, choose and assess staff, write a strategic plan and calendar, monitor a budget and measure success. Aimed mainly at higher education officers, it also provides inspiring case studies from various other fields — including medicine, law enforcement, charitable work, and corporate business.
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The Impact of Bologna and Three-year Degrees on U.S. Admissions: A Focus on Europe, Australia and the United Kingdom ( Table of Contents )
$40 nonmember/$28 member; 2007; Item #0116
Increasingly, U.S. and other North American graduate and professional schools are finding it necessary to assess their admissions policies regarding international applicants with three-year bachelor's degrees. This monograph captures the presentations and discussions among participants from a November 2006 symposium coordinated by AACRAO in partnership with the Australian Department of Education, Science, and Training; the British Council United States; and the German Academic Exchange Service. The questions and issues raised at the symposium are discussed in this monograph, particularly as they relate to international student mobility; ways in which the adoption of three-year degrees–especially in Europe and Australia–affect U.S. admissions policies and practices; the Bologna Process and Europe's progress toward developing EU-wide three-year degrees; curricular and policy issues specific to selected disciplines in the United States and abroad; and views of U.S. credit evaluators and accreditors. Included are resources to help U.S. institutions understand the various types of three-year degrees, suggestions on how to approach the topic at your institution and guidelines to help you develop the appropriate admissions policy.
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Transfer Credit Practices of Designated Educational Institutions (TCP) 2006
$110 nonmember/$80 member; 2006; Item #3014
Transfer Credit Practices of Designated Educational Institutions (TCP) 2006 presents a voluntary exchange of information regarding practices for acceptance of transfer credit. This publication reports the transfer acceptance practices of one major institution in each state regarding credit awarded by other colleges and universities in that state. We encourage you to visit TCP Online for the most up to date credit practice information at http://tcp.aacrao.org .
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Gamers Go to College ( Table of Contents )
$70 nonmember/$50 member; 2006; Item #0112
Are you prepared to enroll "Gamers" at your college? Learn how to make your application, registration, and advising processes "user friendly" to Gamers by examining the thought processes involved in playing popular video games. Authored by Craig Westman and Penny Bouman of Ferris State University , Gamers Go to College illustrates how Gamers create and demand a convergence of technology in higher education. A subculture of the Millennials, Gamers are noted for their increased use of technology over previous groups of students. The publication's overarching theme highlights the vital role communication plays and the varying venues that are at higher education's disposal in light of the Gamers generation.
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AACRAO's Basic Guide to Enrollment Management
$80 Non-Member/$60 Member; 2005; Craig Westman and Penny Bouman; Item #0109
AACRAO's Basic Guide to Enrollment Management is a primer or "how to" resource for new or seasoned enrollment managers. Its core chapters are practical applications of Strategic Enrollment Management (SEM) best practices, outlining how making some basic adjustments can have an immediate impact on enrollments. The Basic Guide offers tips on how an institution can change and consequently gauge its successes, including techniques to aid the enrollment manager, director of admissions, student services director, or anyone in a management position within an institution looking for an impetus to change their enrollment practices.
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Gen Xers Return to College: Enrollment Strategies for a Maturing Population
$80 nonmember/$60 member; 2003; Jim Black; Item #9021
This addition to AACRAO 's series of publications on enrollment management examines the critical issues facing colleges and universities as they accommodate Generation X 's return to higher education. Divided into four parts, part one considers the characteristics that are common among Gen Xers with special attention to differences by gender, race, and sexual orientation; part two describes specific marketing and recruitment strategies targeted at this population; part three discusses retention-related issues and strategies; and part four addresses operational issues and trends.
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The College Recruiters' Quick Guide
$50 nonmember/$35 member; 2005; Item #0107
The College Recruiters' Quick Guide provides an orientation to Recruitment responsibilities for new admissions professionals and those contemplating a career in college admissions. It is organized to give the reader a quick orientation and down-to-earth advice about what is involved in the admissions profession. This short publication defines the admissions professional, outlines principles of good practice and successful recruitment, and offers practical tips for travel that every new recruitment professional will appreciate. Every new Admissions Counselor and Recruiter deserves this useful introduction to a rewarding career in Recruitment!
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The SEM Anthology
$80 nonmembers/$60 members; 2004; Item # 9025
The SEM Anthology is a compilation of articles by more than 30 enrollment management professionals from a variety of institutions across the country. This collection, which has appeared in SEM Monthly over the past year, chronicles Strategic Enrollment Management efforts at campuses nationwide. The book illustrates the successes and challenges faced by campus officials today.
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Essentials of Enrollment Management: Cases in the Field
$80 nonmembers/$60 members; 2004; Jim Black and Associates; Item #9024
In AACRAO's publication Essentials of Enrollment Management: Cases in the Field experts in enrollment management representing all types of institutions reveal the evolution of the enrollment strategies implemented at their institutions, the results, and the lessons learned. The introductory chapter provides an overview of themes and models that are fundamental to the field of enrollment management and are featured in a single case study or represent a pattern among two or more case institutions.
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Student Marketing for Colleges and Universities
$80 nonmembers/$60 members; 2004; Richard Whiteside; Item #9023
AACRAO's publication Student Marketing for Colleges and Universities is your single authoritative source interpreting basic and advanced marketing techniques within the context of student marketing. Four sections address marketing fundamentals in the higher education setting, strategic planning, consumer behavior of the college-bound student and integrated marketing and the student marketing plan.
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The College Transfer Student in America: The Forgotten Student
$85 nonmember/$60 member; 2004; Item 9022
This guide translates research into practical advice on attracting, retaining, and guiding transfer students. Various chapters address multiple strategies for orientation and advising; curricular issues involving transfer students; how to maximize the effectiveness of articulation agreements; preparing community college students for transfer; non-traditional students as transfers; and how to develop support from alumni who started as transfer students.
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The AACRAO International Graduate Admissions Guide
$75 nonmember/$50 member; 2003; Item # 9018
AACRAO's publication provides a hands-on approach to enable you to determine the admissibility of applicants from abroad to your graduate degree and non-degree programs. The companion volume, The AACRAO International Guide: A Resource for International Education Professionals (item #0103), covers many important aspects of the international application and admission process, primarily on the undergraduate level. The present book is meant to augment that volume. Both are critical additions to any international education library. While the current AACRAO International Guide is a revision, this volume is a “first” in that it focuses on the graduate admissions process.
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Certification of Students Under Veterans' Laws: Information for Certifying Officials and Other Advisors of Veterans, Their Dependents or Survivors, and Servicepersons, Revised October 1998
$35 nonmember/$25 member; 1999; Item 0199
Discusses how to report information to the Veterans' Administration and Advice students eligible for educational assistance.
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Recruitment, Admissions, and Students with Disabilities.
$8 nonmember/$6 member; 1994; 16pp; Item #8005.
This guide clarifies and interprets Section 504 of the Rehabilitation Act of 1973 and Amendments of 1992 and the Americans with Disabilities Act of 1990. Current materials from HEATH, the national clearinghouse on postsecondary education for individuals with disabilities, can be downloaded from SERI (Special Education Resources on the Internet) . See also Accommodations in Higher Education Under the Americans With Disabilities Act (ADA) by Michael Gordon, Guilford Press, $35; release date September 1998.
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