Example campaign #1

A retention study of 100 male stop outs who have not been enrolled for 12 or more months (previously enrolled on your campus) majoring in education from a selected geographical region. All received an email inviting them to return for a targeted term with an early registration benefit.

However the experimental group of 50 also received a personal telephone call to advise of the offer and answer questions. (The control group was only contacted once) Which method yielded more by the target term, what findings?


Example campaign #2
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A new student study of 100 accepted Business majors, but non-deposited freshmen from a selected geographical territory. Each student received a deadline invoice from the Bursar, however 50 of the 100 also received a mailed invitation to join a scheduled webinar prior to the deadline to answer questions co hosted by the College of Business and Office of Admissions.

The control group was only contacted once. Which method yielded more by the target term, what findings?