SEM Institute
Sunday, October 29
8:30 a.m. – 4:30 p.m. (Lunch on your own 12:00 p.m. – 1:00 p.m.)
Fee: $375

The inaugural SEM Institute is a full-day, pre-conference workshop that will introduce strategic enrollment management (SEM) as an educational and management framework for supporting enrollment and student success at higher educational institutions of all types. In this workshop, we will examine core concepts, discuss ways to apply SEM to support recruitment, retention and completion goals, compare SEM practices at varying institution types, discuss ethical challenges confronting practitioners, and learn how to develop and implement SEM plans.  


  • Dr. Clayton Smith, Ed.D., Director of the AACRAO SEM Conference, Senior Consultant, AACRAO Consulting, and Associate Professor, University of Windsor
  • Dr. Christine Kerlin, Ed.D., Senior Consultant, AACRAO Consulting