2013 AACRAO
Strategic Enrollment Management Conference


Half-Day Workshops:

Getting Serious About Engagement: Developing a Campus Plan to Enhance the Student Experience

Sunday, November 10, 8:00 a.m. – 12:00 p.m.
Fee: $180 if attending SEM/$260 if only attending workshop

Many institutional strategic plans include "enhancing the student experience" as a key objective.  What does this mean and how do we best organize ourselves to achieve this goal? This workshop will explore: why the student experience is "top of mind" on campuses now; how a SEM framework can help enrollment and other units on campus understand their role in enhancing the student experience; key strategies that support an exceptional student experience; and how we can implement effective plans.

Presenters:

Susan Gottheil, Vice Provost (Students), University of Manitoba
Clayton Smith, Vice Provost Students & International, University of Windsor

Building Best Practices in Your Financial Aid Office

Sunday, November 10, 8:00 a.m. – 12:00 p.m.
Fee: $180 if attending SEM/$260 if only attending workshop

Many enrollment managers find themselves in charge of a financial aid office yet uncertain of the ways in which they can assure it provides students, parents and others with the service that enables enrollment goals to be achieved.  This workshop provides an overview of the areas where improvements are often made in financial aid offices.  Topics include the use of technology, creating outstanding service, effective and efficient processing, policy review and development, integration of institutional aid sources and a primer on the strategic use of institutional aid.

The workshop is designed for enrollment professionals at all levels who seek to know more about how a financial aid office operates and what to expect from a strong aid operation.

Presenter: 

Tom Green, Managing Consultant, AACRAO Consulting

Holistic Admissions in the On-Going Fisher Era

Sunday, November 10, 8:00 a.m. – 12:00 p.m.
Fee: $180 if attending SEM/$260 if only attending workshop

This workshop will explore what holistic/broad-based admissions is, the retention predictability value of adding non-cognitive variables within the admissions requirements, an overview of the 30 years of supportive research, a sample of how a couple of institutions have implemented this process, and their retention and graduation success rates directly correlated to their holistic/broad-based admissions criteria.

Presenters:

Michele Sandlin, Managing Consultant, AACRAO Consulting
William Sedlacek, Professor Emeritus, University of Maryland College Park

Full-Day Workshops:

The Core Concepts of SEM

Sunday, November 10, 8:00 a.m. – 5:30 p.m.
Fee: $325 if attending SEM/$450 if only attending workshop

This introductory workshop will provide an overview of the concepts and strategies that define successful SEM organizations. Participants will expand their understanding of SEM and take away action plans for achieving enrollment goals upon their return to campus. Whether you are new to SEM or seeking a refresher course, this workshop is the ideal preparation for an outstanding conference.

Presenters:

Jody Gordon, Vice President, Students, University of the Fraser Valley
Wayne Sigler, Vice President, Enrollment Management, George Mason University 

Executive Symposium: SEM as a Driver for Academic Planning

Saturday, November 9, 6:00 p.m. – 7:00 p.m. (Welcome Reception) 
Sunday, November 10, 8:00 a.m. – 5:30 p.m.
Fees: $615 (member rate) and $715 (nonmember rate). The fee will be discounted for those who pay to attend the SEM Conference

Leading a higher education institution in the current economic environment requires significant planning and foresight.  Pressed by economic shifts, demographic changes, increased expectations, and tight finances, institutions must find new ways to achieve their goals. Held in conjunction with SEM, AACRAO's Executive Symposium will offer a solid foundation for implementing and sustaining effective SEM planning. Learn More

Presenters:

Bob Bontrager, Associate Executive Director, AACRAO Consulting & SEM Initiatives
Jay Goff, Vice President, Enrollment and Retention, Saint Louis University
Christine Kerlin, (Retired) Vice President, University Center and Strategic Planning Andrea Schokker, Executive Vice Chancellor, University of Minnesota Duluth

Admissions Forum @ SEM

Saturday, November 9, 6:00 p.m. – 7:00 p.m. (Welcome Reception)
Sunday, November 10, 8:00 a.m. – 5:30 p.m.
Fees: $475 Admissions Forum Only/$345 if also attending SEM Conference

This workshop will drive a discussion of the intersection of innovation and effectiveness in admissions. The convergence of new technologies and changing demographics have collapsed the traditional funnel model upon which admission recruitment process and practices are built. Meeting institutional enrollment goals in this changing landscape can be challenging if admission directors are not willing to think creatively. Addressing the needs and interests of the digital native, the adult and nontraditional student, and the transfer student requires a multifaceted approach that is not necessarily cost prohibitive--but does require some technical and analytical skill, a rethinking of staffing structures and skillsets, recruitment models, departmental collaboration, and external partnerships. Learn More

Presenters:

Melanie Gottlieb, Director of Admissions Operations & International Campus Liaison, Webster University
David Johnson, Vice Provost, Office of Enrollment Management, Indiana University Stephen Handel, Associate Vice President -- Undergraduate Admissions for the University of California System

Registrar 101 & FERPA Workshop

Saturday, November 9, 1:30 p.m. – 5:30 p.m. 
Sunday, November 10, 8:00 a.m. – 5:30 p.m. 
Fees: Member rate $375 by October 11 and $400 after October 11
Nonmember rate $425 by October 11 and $450 after October 11

Spend a day and a half diving into the work of the registrar’s office. This workshop is for those new to the profession and will address many of the “what” and “how” questions that make up the work of the registrar’s office. A significant portion of the workshop will focus on understanding and applying FERPA. Attendees will leave the workshop with a greater understanding of the depth and breadth of the work of the registrar, where to find information and answers, and a solid network of professional colleagues. Learn More

Presenters:

Tina Falkner, Director, University of Minnesota – Twin Cities
Brad Myers, University Registrar, The Ohio State University
Glenn Munson, Associate Registrar, The University of Memphis LeRoy Rooker, Senior Fellow, AACRAO