2013 AACRAO
Strategic Enrollment Management Conference


AACRAO's Strategic Enrollment Management (SEM) Conference has served as the leading provider of SEM analysis and content for more than 20 years. AACRAO established the term strategic enrollment management with the first SEM Conference in 1990. Over the past two decades, the conference has continually evolved to meet the changing needs of SEM practitioners, as well as the students and institutions they serve.

The changing landscape of higher education has positioned enrollment management professionals to serve in leadership roles and embrace initiatives that seek to increase both access and success. Significant demographic shifts, advancing technology, and a renewed focus on completion are examples of trends transforming SEM. As enrollment managers, we view these as conduits to our ultimate focus:  Student Success.

Workshops and sessions focus on the following:

  • Creating effective enrollment management plans
  • Leading campus strategic planning efforts
  • Improving student access and success
  • Delivering exemplary student service
  • Implementing leading-edge technologies
  • Building effective academic partnerships
  • Utilizing financial aid more effectively
  • Models for effective transfer programs
  • Developing enrollment projections
  • Price elasticity strategies
  • Implementing data-driven decision making

Who attends the SEM Conference?

SEM participants create a global network that represents a range of professional roles, including:

  • enrollment managers
  • presidents
  • provosts
  • deans and faculty
  • registrars
  • academic advisors
  • admissions professionals
  • financial aid professionals
  • student services professionals
  • budget officers

Conference Highlights

  • Seminars for new and experienced SEM professionals
  • Specialized program tracks for community college and Canadian professionals
  • Exposure and access to leading enrollment managers
  • An Executive Symposium for cabinet-level individuals and teams
  • Special opportunities for institutional teams
  • Access to a select group of exhibitors and corporate presenters