Executive Symposium

November 10, 2013
Hilton Chicago
Chicago, Illinois


AACRAO Executive Symposium Director, Bob Bontrager

Bob Bontrager, Senior Director of AACRAO Consulting and SEM Initiatives

Bob Bontrager is AACRAO’s Senior Director of Consulting and Strategic Enrollment Management Initiatives. He has nearly 30 years of experience in enrollment management at all types of institutions, with particular expertise in strategic planning, recruitment, marketing, financial aid, institutional budget strategies, and transfer programs. In his most recent institutional role at Oregon State University, Bob’s leadership resulted in a 40% increase in enrollment, and 13 consecutive years of record enrollment, including increases in the academic and diversity profile of the student body. He previously served as Vice President for Enrollment Management at Eastern Mennonite University in Virginia, where his work also resulted in record enrollments.

Dr. Bontrager has contributed to the ongoing evolution of the SEM profession in the U.S. and abroad as a frequent conference speaker, workshop presenter, consultant, and contributor to the SEM literature. He was Director of the AACRAO SEM Conference for 6 years, leading the conference to record attendance. He has edited three books, Strategic Enrollment Management: Transforming Higher Education (2012), Applying SEM at the Community College (2009),  and SEM and Institutional Success: Integrating Enrollment, Finance and Student Access (2008. His work has extended to a number of international locations, including Australia, Canada, India, Ireland, Kazakhstan, Mongolia, New Zealand, Qatar, Syria, and the United Arab Emirates.

Symposium Presenters: 

Jay Goff, Vice President for Enrollment and Retention Management, Saint Louis University

Jay Goff is vice president for enrollment and retention management at Saint Louis University. As SLU’s chief enrollment officer since August 2011, Goff oversees undergraduate and graduate admission, student financial services, student educational services, TRIO programs, international services, enrollment outreach and territory development and the office of the registrar.

With over 20 years experience in university enrollment, strategic planning and communication programs, his mission centric approach has achieved record enrollments, retention, diversity and graduation rates.  Prior to SLU, Goff was the vice provost and dean of enrollment management at Missouri University of Science and Technology in Rolla, Missouri for over ten years.  His leadership at Missouri S&T has been credited with raising the national academic profile of the student body, increasing enrollment by nearly 60 percent, setting institutional records for diversity and student success rates, in addition to other milestones for the research intensive school.  Goff is frequently asked to share his expertise at national and international forums focused on strategic planning and student success.

Andrea Schokker, Executive Vice Chancellor of Academic Affairs at the University of Minnesota Duluth (UMD)

Andrea Schokker is the Executive Vice Chancellor of Academic Affairs at the University of Minnesota Duluth (UMD).  She has a PhD focused in the area of Structural Engineering from the University of Texas at Austin along with BS and MS degrees in Civil Engineering from Washington University in St. Louis.  She spent the first decade of her career at Penn State University as a faculty member in Civil Engineering, Director of the Protective Technology Institute, Schreyer Honors College Director in Civil Engineering, and was in charge of the Undergraduate Program for the department.  She also ran a large research program in the area of concrete bridge structures and innovative materials for blast resistance in structures.

Dr. Schokker left Penn State in 2008 to come to Duluth to start their new program in Civil Engineering.  The program grew in the first year to double the expected enrollment and continues to attract far more qualified students than can be admitted each year.  Dr. Schokker started in the role of Chief Academic Officer at UMD in January of 2012.  During her first year she focused a significant portion of her attention on strategic enrollment management to put UMD in a position of sustainability within the new framework of higher education.

Christine Kerlin, Vice President for the University Center and Strategic Planning,Everett Community College

During Dr. Christine Kerlin’s accomplished career, she has established herself as a nationally recognized leader and expert in the field of enrollment management within the community college system. As such, she has a wealth of knowledge and experience in strategic planning, outreach and recruitment strategies, admission and registration processes, articulation practices and inter-institutional partnerships, credential evaluation, international admission and advising, and student services. She also has authored chapters in a variety of AACRAO publications and continues to present regularly at national and regional conferences.

She was formerly the Vice President for the University Center and Strategic Planning at Everett Community College. Preceding her time at Everett Community College, Dr. Kerlin was the Director of Admissions and Records at Central Oregon Community College, as well as the Director of Admissions at The Evergreen State College. She calls on her first-hand experiences at these institutions of higher learning as an AACRAO Senior Consultant.

Sunny Burns, Vice President for Instruction and Student Services, Washington State Community College System

Dr. Sunny Burns has recently retired from a thirty-seven year career in the Washington State Community College system.  She has served as a Vice President for Instruction and Student Services since 1998 at several community colleges.  Sunny has employed Strategic Enrollment Management practices at each of the colleges: Spokane Community College, Pierce College, Bates Technical College, Lake Washington Technical College, and at Cascadia Community College.  She planned and implemented the Common Course Numbering project at the state level, resulting in all 34 colleges in the system using common course numbers for the forty most transferred courses, assisting advisors and students in assessing progress toward degrees when transferring between state community colleges.  Sunny is also a member of a 21 piece Jazz Band, performing locally several times each month, and enjoys the great northwest outdoors..kayaking, hiking, and bicycling.