Executive Symposium

November 10, 2013
Hilton Chicago
Chicago, Illinois

Click here to Download the Executive Summaries

Presenters for the Symposium include:

Jay Goff, Vice President for Enrollment and Retention Management, Saint Louis University
Andrea Schokker, Executive Vice Chancellor of Academic Affairs at the University of Minnesota Duluth (UMD)
Christine Kerlin, Vice President for the University Center and Strategic Planning,Everett Community College
Sunny Burns, Vice President for Student Learning and Student Success at Cascadia Community College 

To view the program, click here.

On November 10, 2013, college and university chancellors, presidents, board members, provosts, chief enrollment management officers and their executive level team members will convene at the Hilton Chicago on Michigan Avenue, for the 8th Annual AACRAO Executive Symposium,SEM as a Driver for Academic Planning. There will be an evening reception for networking and discussing leading-edge enrollment issues at 6:00pm on November 9th

While student recruitment and retention receive a great deal of attention in strategic enrollment management discussions, SEM is about much more than just enrollment. To an increasing extent, SEM is being used as a framework for strategic planning in multiple areas. This includes academic issues ranging from curriculum planning to projecting enrollment and space needs, to classroom utilization. By aligning curriculum, enrollment, and financial components, SEM enables institutions to achieve new levels of efficiency and effectiveness in achieving desired outcomes.

This year’s program includes a stimulating combination of: 

  • Targeted input from thought leaders in strategic enrollment management
  • An overview of the core concepts of SEM
  • A model for integrating academic, enrollment, and financial planning
  • A case study of how one institution has implemented SEM
  • Networking discussions throughout the day; and
  • Actionable ideas for improving enrollment and financial outcomes over the long-term

Afterwards, Symposium attendees are encouraged to register for the full SEM Conference, the leading meeting of higher education professionals focused on achieving student, enrollment, and financial success.

SEM Conference Highlights:

  • Keynote addresses from leading higher education experts
  • Opportunities for institutional teams to review their enrollment plans with leading SEM professionals
  • Input and discussion on innovative recruitment and retention strategies
  • Access to a select group of exhibitors and corporate presenters 

For more information and registration for SEM XXIII, please visit http://registration3.experientevent.com/showCRO133/ (separate registration is required).


Please note:  For the upcoming Executive Symposium at the 2013 SEM conference, we plan to limit attendance to the first 50 registered executives.  It is our goal to have a more focused forum at which participants can meet and fully engage with one another and the presenters. We recommend that you register early,since last year's symposium reached full capacity weeks before the start of the SEM Conference.

The 2013 Executive Symposium is Sponsored by