Join us in Phoenix

AACRAO's Strategic Enrollment Management (SEM) Conference is recognized as the foremost provider of practical solutions, promising practices, training, research, and guidelines for enrollment management practitioners looking to maximize student success, improve operational efficiency, and enhance the financial well-being of their institution.

The SEM Conference brings together a comprehensive lineup of experts, researchers, and practitioners—who showcase both the core concepts that are the foundation of SEM, as well as new and best practices. There is no better time to navigate the changing landscape and position yourself to maximize your students' and institution's success.

**Register and Reserve Your Hotel Room**

Important Deadlines


   Early registration:

   September 22

   Hotel reservations:
   October 4

Featured Speakers

Dr. Tricia Seifert, head of the Department of Education and Associate Professor in the Adult & Higher Education program at Montana State University




Jeffrey J. Selingo, New York Times bestselling author, Washington Post columnist, higher education strategist, LinkedIn Top 10 Influencer





NEW Programming for 2017

SEM Institute
The inaugural SEM Institute will introduce strategic enrollment management (SEM) as an educational and management framework for supporting enrollment and student success at higher educational institutions of all types. This full-day, pre-conference workshop will examine core concepts, discuss ways to apply SEM to support recruitment, retention and completion goals, compare SEM practices at varying institution types, discuss ethical challenges confronting practitioners, and learn how to develop and implement SEM plans.  

Senior SEM Leadership Forum
The two-part Senior SEM Leadership Forum, designed solely for chief enrollment officers with significant career experience, will discuss leadership challenges facing senior SEM leaders as they plan, implement and evaluate institutional SEM strategies. Participants will engage in discussions on: admission practices; enrollment planning; financial aid, scholarships, and pricing; implementing SEM; marketing; organizing for SEM; SEM research, data analysis and analytics; student recruitment; student success and retention; and use of technology to support SEM. Advance registration required; seating is limited to the first 50 participants.



Workshops and sessions focus on:

  • Creating effective enrollment management plans
  • Leading campus strategic planning efforts
  • Improving student access and success
  • Delivering exemplary student service
  • Implementing leading-edge technologies
  • Utilizing financial aid more effectively
  • Models for effective transfer programs
  • Implementing data-driven decision making
Conference highlights:

  • Special opportunities for individuals/small groups and institutional teams
  • Programming for new and experienced SEM professionals
  • Specialized program tracks for community college and Canadian professionals
  • Exposure and access to leading enrollment managers
  • Access to a select group of exhibitors and corporate presenters

Who attends?

Enrollment managers, presidents, provosts, deans and faculty, registrars, academic advisers, budget officers, and professionals from admissions, financial aid, and student services.