AACRAO is pleased to bring one of its most popular workshops to Glen Ellyn, Illinois, in an all-day, intensive format. “How to Develop, Write and Implement a SEM Plan” is offered at Annual Meetings and the SEM Conference but has not been offered in an all-day, intensive format for nearly a decade. This workshop allows participants to dive deep into SEM with colleagues and SEM expert faculty.

The workshop will provide participants with the following critical components of SEM planning:

  • SEM Core Concepts
  • SEM Plan Table of Contents: a detailed review of what a SEM plan entails
  • SEM Organizational Structures: how to organize for SEM and foster faculty and campus-wide buy-in to SEM
  • Implementing SEM: pitfalls and best practices

Schedule & Fees

   Tuesday, October 10
   9:00 a.m.-4:00 p.m.
   Cost: $139
   Hotel & Travel Info

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The workshop format is interactive. Participants will be able to dialogue with colleagues and discuss questions and issues with workshop faculty. The Workshop will be led by Michele Sandlin and Tom Green; both have over 30 years of experience in enrollment management. Dr. Green is the AACRAO’s Associate Executive Director for Consulting and SEM, and has authored numerous articles and book chapters on SEM planning and implementation. He has also helped dozens of institutions plan and implement SEM on their campuses in the U.S. and abroad. Ms. Sandlin is a SEM innovator and has successfully led and consulted on SEM planning and implementation across the United States.

Participants will also receive AACRAO’s newest publication, “SEM Core Concepts: Building Blocks for Institutional and Student Success.” The cost of the publication is included with the registration fee of $139.



Presenter: Dr. Tom Green, Associate Executive Director, Consulting & SEM, AACRAO

Dr. Tom Green is AACRAO’s Associate Executive Director, Consulting and SEM. During his 29-year career in higher education, he led enrollment management efforts for six universities and collaborated with both public and private institutions to reach their goals. Green brings proven best-practice expertise in developing effective recruitment and retention strategies, enhancing and streamlining financial aid processes, maximizing institutional aid, identifying customer service/CRM strategies, and implementing and evaluating comprehensive service systems for colleges and universities.






Presenter: Michele Sandlin, Managing Consultant, AACRAO

Michele Sandlin is an AACRAO Managing Consultant. She previously served as the Director of Admissions and the Campus Visitors Center at Oregon State University for 15 years, during which university enrollment grew by over 67%, while achieving additional goals for diversity and academic preparedness of incoming students. Ms. Sandlin’s career has also included successful tenures at Pacific University, Portland State University, the University of Oregon, and Western State College in Colorado.
During her 35 years as a higher education professional, Ms. Sandlin has become well known for her industry-leading expertise in holistic admissions, admissions operations, staff and space management, 2yr/4r campus partnerships, branch campus development, transfer policy and practices, accreditation compliance review, articulation process, policy and agreements, decentralized-centralized structural realignment, and graduate and international admissions. She has served in state, regional and national leadership positions with AACRAO and with the International Baccalaureate Program, having served as the IB Chair for the Americas College and University Recognition Board.

Ms. Sandlin completed her Master of Science degree in Higher Education Policy Foundations and Administration at Portland State University. She is a native of the Colorado Rockies, and earned her Bachelor of Science degree in Human Sciences from Colorado State University.