SEM Core Concepts and Career Development for Enrollment Professionals

- A Discussion with Dr. Wayne Sigler

LIVE FREE Webinar date: Tuesday, August 19, 2014 – 2:00 - 3:00 PM Eastern


This webinar provides a concise and practical overview of Strategic Enrollment Management (SEM) and how this powerful concept and process can help your institution take better control of its enrollment destiny. In addition, the webinar is designed to be a career development tool for rising enrollment professionals and a useful refresher for experienced professionals.

The session will explain the framework of SEM, its crucial tie to academics, how the purposes of SEM are achieved, and will present three major concepts for implementing SEM (organizational, process, and planning).

Presenter: Dr. Wayne Sigler




Dr. Sigler is Vice President for Enrollment Management at George Mason University and serves as Masons Chief Enrollment Officer. He began his work at George Mason in July 2012. Prior to joining Mason, he served as Director of Admissions at the University of Minnesota-Twin Cities for twenty years, building an undergraduate admissions program that is regarded as one of the elite programs in both the Big Ten and the United States.

Before joining the University of Minnesota, Dr. Sigler served as Dean of Admissions and Assistant Vice President for Enrollment Services at the University of Houston, Dean of Student and Academic Services at Texas State University-San Marcos (now Texas State University, San Marcos), Director of Undergraduate Admissions at the University of Maryland, College Park and Associate Director of Admissions at Towson State College (now Towson University).

Dr. Sigler has had a significant influence on the national enrollment management movement. He developed the nationally recognized Tri-O leadership/management system that is stakeholder-focused and outcomes-oriented. He is the author of the book Managing for Change: Shifting from Process-Centric to Results-Oriented Operations. He chaired AACRAOs national Enrollment Management Committee several times and participated in the development of AACRAOs national Strategic Enrollment Management (SEM) Conference. In 2008, Dr. Sigler received the AACRAO APEX Award that recognizes excellence in education administration and outstanding achievement and influence in the profession. He also served a two-year term as President of the Association of Chief Admissions Officers of Public Universities (ACAOPU).

Additional Information:

AACRAO's Tech and Transfer Meeting
July 6-8, 2014 (Sunday-Tuesday)
Ft. Lauderdale, FL

AACRAO Technology and Transfer Meeting information available at

AACRAO offers a valuable library of resources on higher education issues related to this webinar. For a listing of our recent publications, please visit:

AACRAO offers professional development opportunities through meetings held throughout the year. For more information, please visit:

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Registration Cost: No Registration Fee

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For questions about the webinar please contact AACRAO at or call 202-293-9161.