Innovations in Strategic Enrollment Planning and Services at ASU

Free (LIVE) webinar: Thursday, October 5, 2-2:30PM ET

Innovations in Strategic Enrollment Planning and Services at ASU

Attendees of this webinar will have the opportunity to dialogue with Kent. This webinar will provide an introduction to the ASU site visit that is scheduled on November 1st at the conclusion of the 27th Annual AACRAO Strategic Enrollment Management Conference in Phoenix, AZ. Gain insights into how ASU manages enrollment at a university that enrolls 25,000 new students – first-year, transfer, and graduate students – each fall. The presenters will discuss innovations that have contributed to enrollment success, such as self-reported applications, strategic partnerships in ed-tech, and a student-centric approach.

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Presenter: Kent R. Hopkins, Vice President, Enrollment Services, Arizona State University

Kent R. Hopkins is responsible for enrollment strategy and operations, including Admission Services, Financial Aid and Scholarship Services, University Registrar Services, International Students and Scholars Center, Pat Tillman Veterans Center, and Enrollment Services Communication. Prior to his appointment at ASU in November, 2009, Hopkins provided enrollment management consulting to more than 100 two- and four-year institutions, both public and private, as vice president for consulting services for Ruffalo Noel Levitz from 1999-2009. Additionally, Kent served as Dean of Enrollment Management at the University of Toledo and Director of Admission at Saint Louis University in the 1990s. His expertise in strategic and annual plan development, predictive modeling, financial aid leveraging, recruitment and marketing, retention strategy, multiple site enrollment, data analysis and using technologies helped institutions across the country increase their enrollment, maximize revenue and shape their classes. 


Moderator: Kevin Kovaleski, Senior Director, Arizona State University