Impact of CRMs on Institutional Effectiveness in Higher Ed

LIVE FREE Webinar Date: Tuesday, February 10, 2015 2:00-3:00pm ET


This summer Hobsons partnered with AACRAO to conduct a survey on the ownership and use of Constituent Relationship Management (CRM) solutions at U.S. institutions. This survey investigated the impact of CRM use on practice, policy and staffing. We were also interested in learning if CRMs are used to manage the entire student lifecycle and if not, what are the roadblocks to doing so. This webinar is geared towards recruitment, admissions, advising, alumni/development, registration, student support service and higher education professionals interested in learning about CRM ownership and use. Join Wendy Kilgore, Director of Research and Managing Consultant at AACRAO, and Brian Mikesell, VP of Market Engagement at Hobsons, as they present the results of the survey and encourage open discussion.

Register Online

Presenter: Wendy Kilgore

Director of Research and Managing Consultant, AACRAO




Wendy Kilgore serves as the director of research and managing consultant for AACRAO with more than 15 years of experience as a higher education administrator and consultant in the US and Canada. She brings expertise in recruitment, admissions, financial aid, academic advisement, curriculum support, registration, records management, veterans’ education services, technology, organizational restructuring, student-centric business practice development, policy development and managing comprehensive collaboration to support enrollment efforts.

Prior to her full-time work with AACRAO, Dr. Kilgore served as state dean of enrollment services for the Colorado Community College system, and the director of admissions and registrar for the Pima County Community College district. Her professional and consulting experience spans a wide array of institutions, including large public universities, small private colleges, small private faith based colleges, private for-profit institutions, technical colleges, a large two-year multi-campus community college district, and a state community college system consisting of 14 colleges.

Dr. Kilgore’s strategic consulting experience has included: records retention and disposition reviews, comprehensive student service evaluations; registrar and admission office reviews; business process analysis, mapping and re-engineering; policy reviews; student service division mission; values and goals development; recommendations for organizational restructuring; technology requirements assessment and documentation, project charter and project plan development and SEM plan development.


Additional Information:

2015 AACRAO Annual Meeting
April 12-15, 2015 (Sunday-Wednesday)
Baltimore Convention Center
Baltimore, MD

AACRAO's Strategic Enrollment Management Endorsement Program
AACRAO SEM-EP information available at

AACRAO offers a valuable library of resources on higher education issues related to this webinar. For a listing of our recent publications, please visit:

AACRAO offers professional development opportunities through meetings held throughout the year. For more information, please visit:

Register Online

Registration Cost: No Registration Fee

System Requirements: Content will be displayed in Adobe Connect Pro. You can test your system to see if it meets the requirements.

For questions about the webinar please contact AACRAO at or call 202-293-9161.