Essentials of Strategic Enrollment Management | September 8 - October 4

Strategic enrollment management (SEM) is a key concept in the administration of higher education institutions today. SEM provides a unique framework for improving student and institutional outcomes by jointly enabling student access to and success in higher education, best business practices, and comprehensive institutional planning.

The practice of SEM involves the participation of enrollment managers, registrars, admissions officers and enrollment service professionals who are served by AACRAO, as well as others engaged in programs designed to improve recruitment, retention, and student success. By exposing individuals in these positions to key readings in the field under the guidance of recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.