Enrollment Management Marketing in the Era of Big Data

LIVE FREE Webinar Date: Tuesday, March 31, 2015 2:00-3:00pm ET


Technology trends continue to evolve the nature of communications, information, media, marketing and recruitment in enrollment management. Our institutions need to be aware of the opportunities and challenges they represent. Topics will include the marketing and communications implications of big data, social media, monitoring and listening, viral and personalized video, CRM, predictive analytics, mobile computing, and online student communities. Webinar participants will have the opportunity to ask questions that impact their own campus during the LIVE Q & A session.


Presenter: Jim Bouse

Associate Registrar for Technology at the University of Oregon





Jim Bouse is the Associate Registrar for Technology at the University of Oregon. He currently serves on the PACRAO Board of Directors as the Vice President for Information Technology and has served on the AACRAO Board. At the University of Oregon he oversees IT support for the Office of Enrollment Management. He is currently project manager for a site wide CRM implementation at the University of Oregon. He has worked with PESC to develop standards for PDF XML descriptors and has served as project manager for a site wide Document Imaging/Workflow project at the University of Oregon. He has implemented a comprehensive EDI, Imaging and SIS transfer articulation blending. He is also currently involved in the implementation of the 25Live scheduling and published calendaring tool on a University site wide basis. Jim received his BS in Government from the U.S. Coast Guard Academy and his MBA from Humboldt State University.



Additional Information:

2015 AACRAO Annual Meeting
April 12-15, 2015 (Sunday-Wednesday)
Baltimore Convention Center
Baltimore, MD


AACRAO's Strategic Enrollment Management Endorsement Program
AACRAO SEM-EP information available at http://www.aacrao.org/professional-development/programs/strategic-enrollment-management-endorsement-program


AACRAO offers a valuable library of resources on higher education issues related to this webinar. For a listing of our recent publications, please visit our AACRAO Publications website.





AACRAO offers professional development opportunities through meetings held throughout the year. For more information, please visit:

Register Online

Registration Cost: No Registration Fee

System Requirements: Content will be displayed in Adobe Connect Pro. You can test your system to see if it meets the requirements.

For questions about the webinar please contact AACRAO at webinar@aacrao.org or call 202-293-9161.