Best Practices in CRM Implementation: Meeting This Year's Recruitment Goals While Positioning Your Team for the Future

LIVE FREE Webinar date: Tuesday, October 14, 2014 – 2:00 - 3:00 PM Eastern


According to the research, more than 50 percent of users struggle with their constituent relationship management (CRM) system's capabilities as an effective solution for managing and tracking recruitment communications. Why? Because much of what drives a successful enrollment management system is the success of the implementation.

Texas Tech University found itself in the unenviable position of implementing three CRM solutions to support its admissions efforts in a two-year period. In this webinar, Ethan Logan, executive director of undergraduate admissions, and Dale Ganus, assistant managing director of information systems at Texas Tech University, will detail how they worked to define the right solutions for their business needs, managed the culture change associated with new system implementations, and defined the strategy, and execution of the implementations -all while not dropping service in their recruitment cycles. Join AACRAO to hear lessons learned for others traveling the road of CRM implementation.

Presenter: Dale Ganus

Assistant Managing Director of Information Systems at Texas Tech University




Mr. Dale Ganus brings over eighteen years of higher education experience, the last seven years within information technology. He currently serves as the Assistant Managing Director of Information Systems for the Texas Tech University System. In this role, Mr. Ganus is responsible for the student, financial aid, and the student accounts receivable development teams for both Texas Tech University and Texas Tech University Health Sciences Center. Prior to this role, Mr. Ganus spent eleven years in admissions and recruiting. In 2013, Mr. Ganus was one of only four employees at Texas Tech University honored with the Techsan Award for his exemplary work enhancing processes to better meet students needs. He currently serves on several development partner groups and boards including those for Banner XE, Ellucian Recruiter, the Texas Connection Consortium and Ellucian DegreeWorks.


Additional Information:

AACRAO's Strategic Enrollment Management Conference 

October 26-29 2014 (Sunday - Wednesday) in Los Angeles, CA
AACRAO Strategic Enrollment Management Conference information available at:

AACRAO offers a valuable library of resources on higher education issues related to this webinar. For a listing of our recent publications, please visit:

AACRAO offers professional development opportunities through meetings held throughout the year. For more information, please visit:

Register Online

Registration Cost: No Registration Fee

System Requirements: Content will be displayed in Adobe Connect Pro. You can test your system to see if it meets the requirements.

For questions about the webinar please contact AACRAO at or call 202-293-9161.